Signature DMC strengthens its global positioning and projects new markets

Could you give us a brief introduction to Signature DMC for those who are not yet familiar with the company?

Signature DMC is a destination management company based in Buenos Aires with offices in Chile, focused on marketing destinations throughout South America. We have several business units: Signature DMC as the local operator, Signature Tours, which manages experiences in Buenos Aires—from city tours to cooking classes—, Rancho Food, specializing in gastronomic experiences and wine production, and La Ventanita, a space dedicated to wine tastings and sales.

In addition, we developed Velvet by Signature, a unit dedicated to the LGBT community with specific products. Our goal is to comprehensively cover the market in Buenos Aires and the surrounding region.

In a highly competitive market, our competitive advantage lies in our service: we offer 24/7 support and a dedicated destination host who accompanies each passenger or group throughout their entire experience. We also provide training in less than 24 hours, which represents added value for our clients.

What are the company's main objectives in participating in this international trade fair?

Our presence reflects the importance of maintaining brand visibility at these types of events. Furthermore, these trade shows represent a concrete opportunity to generate business, as they allow for direct contact with clients and partners. Beyond digital tools, face-to-face interaction remains essential for strengthening relationships and boosting the sale of our products.

What trends are you currently observing in the markets in which the company operates?

In Argentina, the most popular destinations continue to be Buenos Aires, Iguazu Falls, and Patagonia. In Chile, Patagonia and the Atacama Desert stand out. Regionally, demand is more diverse and depends on the traveler's profile, whether individual or in a group, although in general, the capital cities of each country continue to attract the most interest.

What are the main source markets you are currently working in?

We have a very strong presence in the United States. We also work actively in Eastern Europe, particularly in Bulgaria, Romania, and Russia. To a lesser extent, we operate in markets such as Spain, Italy, and France.

Australia is also a key market for us, and we've recently begun expanding into South Africa. In parallel, we're developing the Asian market, with initiatives such as translating our platforms into Chinese and visiting agencies in Asia, which represents one of our next growth focuses.

What is your assessment of the start of the year and what are your goals for this season?

Despite the economic climate in Argentina, last year we experienced exponential growth, driven by our marketing efforts, participation in trade shows, and the development of webinars. We are heavily invested in communication as a strategic tool.

Looking ahead to this season, we aim to expand our client network and strengthen our presence in the MICE segment. At the same time, we remain focused on our key differentiator: personalized 24/7 service. It's worth noting that we have a multilingual team, enabling us to efficiently serve clients from diverse markets.

Finally, how will the company's action plan proceed after this event?

We plan to participate in international events such as Amex Frankfurt, Amex Las Vegas, and IBTM Mexico. We also intend to attend WTM London and develop roadshows in conjunction with other agencies, with the goal of promoting South American destinations in different markets.