The Caribbean Travel Forum 2026 reinvents itself with a commercial focus and collaborative working format

The Caribbean Hotel and Tourism Association (CHTA) announced a new edition of the Caribbean Travel Forum, which in 2026 will be presented with a renewed format and more focused on results, prioritizing commercial alignment and strategic decision-making in the Caribbean tourism industry.

The event will take place on Tuesday, May 12, from 9 a.m. to 12 p.m., at the Sandals Grande Antigua Resort & Spa in Antigua and Barbuda, as a prelude to the Caribbean Travel Marketplace.

Far from the traditional conference format, the Caribbean Travel Forum 2026 will adopt a facilitated working session format with an action-oriented approach. For three hours, it will bring together a curated group of stakeholders from the public and private sectors to participate in a structured, data-driven exchange focused on the priorities shaping tourism activity in the region.

This evolution responds to an increasingly complex and competitive context, which demands more concrete instances of dialogue, focusing on real commercial challenges and the need to strengthen coordination among the various actors in the Caribbean tourism ecosystem.

“The Caribbean Travel Forum is evolving to better reflect the realities of our industry,” said CHTA President Sanovnik Destang. “We aim to create a space for meaningful dialogue about the sector’s business challenges, where different stakeholders can identify practical approaches and move toward greater regional alignment.”

The program will include working group discussions on the sector's main challenges, supported by a prior business intelligence report and presentations with key data at the start of each session. As a result, a Commercial Insights & Roadmap document for Caribbean hospitality and tourism will be developed, outlining priorities, recommendations, and opportunities for collaboration within the industry.

The call is aimed at professionals directly involved in commercial strategy, operations and market development, including hotel owners, general managers, sales leaders, marketing and revenue management, representatives of tourism organizations, airlines, tour operators and solution providers.

In addition to contributing to the development of a regional roadmap, participants will be able to exchange perspectives with peers from across the region, access strategic information, and identify concrete opportunities for collaboration and alignment.

Registration and participation

The forum will have limited spaces and open registration for both members and non-members of CHTA, at a cost of US$325. Participation includes full access to the working session, the preliminary business intelligence report, the final conclusions document, and networking opportunities with a select group of industry leaders.

Registration will open on April 17th, and those wishing to attend can express their interest via email at events@caribbeanhotelandtourism.com

The organization also reported that there are limited sponsorship opportunities for companies interested in partnering with the event, consolidating its position within the Caribbean tourism industry.

Source: CHTA.