Pricetravel Holding drives a unique global distribution from Latin America with Connect at WTM Latin America

PriceTravel Holding is reinforcing its leadership in Latin America during its participation in WTM Latin America, where it is presenting a value proposition centered on a unique global distribution model, driven by its B2B unit, Connect.

With a presence in São Paulo from April 14-16, the company is highlighting its ability to connect supply and demand on a global scale, reaching more than 180 source markets, with strategic coverage in Latin America, the United States, and Europe.

As the cornerstone of this strategy, its B2B brand, Connect, integrates nearly 60,000 hotels under direct contract, allowing PriceTravel Holding to offer exclusive content, greater inventory control, and highly competitive rates in this segment.

“Our participation in WTM Latin America reflects the importance of Latin America in our growth strategy. Brazil, in particular, is a priority market where we are consolidating our presence and strengthening relationships with key partners through distribution and content solutions,” said Priscila Toledo, Head of Sales for Connect by PriceTravel Holding.

For his part, Rafael Durand, COO of PriceTravel Holding, highlighted: “Our strategy is based on a strong investment in technology to enable a unique distribution format combining direct content, global connectivity, and high operational efficiency. This allows us to offer more agile, scalable solutions aligned with market demands.”

One of Connect's main differentiators, with five years of market presence, is its next-generation API platform, capable of processing 99% of requests in less than a second, facilitating agile integrations via XML or direct connections. This technological capability is complemented by specialized 24/7 service in three languages, as well as dedicated sales management.

Participation in WTM Latin America also reflects PriceTravel Holding's transformation into a global distribution ecosystem, where technology, direct content, and connectivity converge to generate value for both suppliers and buyers.

In 2026, the company celebrates 25 years of history, consolidating a model that today operates as a comprehensive platform focused on efficiency, personalization and global scalability, in response to an increasingly dynamic and digital industry.

Source: PriceTravel Holding