IMM Brazil 2026: The Palm Beaches highlights understated luxury, diverse experiences and easy access in Florida

The IMM Brasil 2026 (International Media Marketplace), organized by TravMedia, took place on April 13 at the InterContinental São Paulo. At the event, The Palm Beaches ներկայաց its key attributes to the Brazilian market as one of Florida’s most sophisticated destinations.

Located between Miami and Orlando, the region is made up of 39 cities and towns, including Palm Beach, Boca Raton, West Palm Beach, Delray Beach and Jupiter, offering a wide range of experiences within a single destination.

Understated and accessible luxury

The Palm Beaches is known for its concept of “understated luxury,” combining elegance without excess. Palm Beach is home to some of the most exclusive properties in the United States, along with iconic venues frequented by business leaders and celebrities. At the same time, the destination maintains accessible public beaches and a welcoming atmosphere for different types of travelers.

Experiences for every traveler

Highlights include easily accessible beaches, shopping areas featuring international brands and a diverse hospitality offering, from high-end resorts to more laid-back options.

In Boca Raton, The Boca Raton stands out as a flagship property, with multiple integrated hotels and internal water transportation, delivering a comprehensive stay experience.

Delray Beach offers a more artistic and relaxed vibe, with urban murals, galleries and a lifestyle where golf carts are commonly used. Meanwhile, West Palm Beach features a vibrant atmosphere with a strong cultural and culinary scene.

Sports and connectivity

The region is also a leading destination for sports tourism, recognized as Florida’s golf capital with around 145 courses. Additional activities such as tennis and polo cater to both amateurs and experienced players.

Its strategic location allows for easy combination with popular destinations among Brazilian travelers. Proximity to Miami and Orlando enables broader itineraries, whether by car or via the Brightline, which connects cities across the state efficiently and comfortably.

Access is also convenient from Fort Lauderdale or Miami, even without direct flights from Brazil.

A more relaxed Florida experience

Another key advantage is its calmer atmosphere compared to Miami. While nearby, the region offers a more relaxed pace, ideal for longer stays — with a recommended minimum of five days to fully explore its different areas.

With strong hospitality, solid infrastructure and a blend of sophistication, nature and authenticity, The Palm Beaches positions itself as a compelling alternative for Brazilian travelers seeking new experiences in Florida.

Reporting and photo: Mary de Aquino.
Photo caption: Fabiana Andrade, Senior PR Executive, Aviareps.