RIU Hotels & Resorts launches its new app for RIU Partner Club travel agents

RIU Hotels & Resorts announced the launch of the new RIU Partner Club mobile app, its exclusive platform for retail travel agents. This strategic development responds to the need to further digitize the program's operations, with a user-centric approach and a focus on strengthening ties with one of the company's key segments.

Available for iOS and Android devices through the App Store and Google Play, the new application allows industry professionals to manage their activity in an agile, secure and from anywhere, adapting to an environment where the retail channel demands increasingly efficient tools.

The app is structured around three fundamental pillars designed to enhance the agent experience. First, it offers streamlined booking processes, simplifying sales registration and the booking of their own stays for faster and more efficient service. Second, it provides complete real-time control, allowing users to access their profile, view their booking history, and check their points balance at any time. Finally, it focuses on rewards management, as agents continue to accumulate points for every booking, which they can redeem for free stays at hotels within the chain. These points never expire as long as the account remains active.

With over 30 years of experience, RIU Partner Club has established itself as one of the most well-established loyalty programs in the sector, boasting a global community of more than 100,000 active members in 139 countries. This base reflects the importance of the travel agent channel within the company's strategy and the value they bring to the marketing of its products.

With this launch, RIU Hotels & Resorts continues to advance in the incorporation of technological solutions that optimize the professional customer experience, facilitating their daily work and reinforcing its commitment to channel loyalty.