Mirai launches an increment module that improves pricing strategy in hotels
The tool allows for adjusting surcharges according to demand in real time, increasing profitability by between 15% and 30% and bringing advanced revenue management solutions to independent properties without operational complexity
In a highly competitive global environment with pressure to maximize profitability, price optimization has become a strategic priority for the hotel industry. Against this backdrop, Mirai, a company specializing in technology to boost direct sales for hotels, announces the launch of its new surcharge module. This powerful tool allows for the dynamic management of surcharges, a practice that can increase revenue by 15% to 30% by optimizing pricing strategies.
The potential impact of this innovation is significant. Small price optimizations can translate into substantial increases in RevPAR (revenue per available room). This is especially critical during peak seasons, where the use of fixed surcharges often leads to cumulative margin losses because they don't reflect true market value.
“The biggest challenge for the sector is not just setting prices, but having the ability to adapt them in real time without increasing operational complexity,” says Javier Delgado Muerza, CEO EMEA at Mirai. “Today, many hotels continue to lose margin by maintaining static surcharges. This technology allows them to capture that value immediately, with a much more precise and flexible logic.”
One of the main operational challenges is the management of occupancy supplements (triple rooms, children or single occupancy), which frequently operates under rigid schemes that do not reflect the fluctuation of demand.
Mirai's new increment module introduces a dynamic pricing logic specific to these supplements, allowing you to configure dynamic rules from the booking engine, applying increments in fixed or percentage values, segmented by multiple variables such as season, room type, meal plan or guest age.
All of this is implemented without the need to modify the hotel's PMS (Property Management System) or Channel Manager, drastically reducing the operational burden by centralizing management in one place.
Historically, technology for such flexible pricing management was reserved for large hotel chains. The launch of Mirai marks a turning point by allowing independent hotels to access this level of precision without complex infrastructure, thus closing a long-standing gap in revenue management.
In a market where demand is increasingly volatile, the ability to adjust each component of the tariff in real time is positioned as a key differentiator for business profitability.
Source: Mirai