Bahamas strengthens its strategy in Latin America with greater connectivity and a diversity of experiences

What are the Bahamas' objectives at this edition of WTM Latin America?
We are here to continue the dialogue with our partners, build new relationships, and position the Bahamas as a viable destination for Latin American travelers. The focus is on increasing visibility and boosting overnight stays.

What's new?
One of the most significant improvements is air connectivity. We currently have six Copa Airlines flights, and between June and July, service will become daily, facilitating direct access from Latin America. In addition, there are new hotel developments and a broader strategy that highlights not only Nassau but also other islands in the archipelago.

What makes the Bahamas a unique destination?
We are a destination with a great diversity of geography and experiences. We have more than 700 islands and 1,000 cays, of which we promote 16. We offer options for different types of travelers: romance, meetings and incentives, soft adventure, sailing, fishing, and diving. It's a much broader offering than many travelers realize.

What specific destinations are you promoting?
In addition to Nassau and Paradise Island, we're promoting islands like Abaco, Eleuthera, Exuma, Harbour Island, Andros, Bimini, the Berry Islands, Cat Island, San Salvador, Long Island, Ragged Island, Acklins, and Crooked Island, among others. The idea is to showcase the diversity of the destination beyond its more traditional attractions.

How is connectivity with Latin America?
Connectivity is excellent. Through Copa Airlines, travelers can connect via Panama and reach their destination in just a few hours. There are also multiple options via the United States with airlines such as American Airlines and JetBlue, as well as the national airline, Bahamasair. Once at the destination, it's easy to travel between islands.

Is a cruise a good way to explore the Bahamas?
It's a great way to get a first glimpse, but it doesn't offer the full experience. We recommend longer stays to truly enjoy the destination: its culture, its cuisine, its less crowded beaches, and activities like golf or diving.

What are the main source markets in Latin America?
The priority markets are Brazil, Mexico, Argentina, and Colombia, where we are focusing our promotional efforts.

And globally?
The main market remains the United States, given its geographical proximity, especially to Florida. We also have significant traffic from Canada and Europe, particularly from the United Kingdom, with direct connections and via hubs in the United States.

What are the next steps in the regional strategy?
We will continue working closely with tour operators and airlines, but above all with the travel trade. The key is to strengthen relationships with those who market the destination, train them, and help them better understand what the Bahamas has to offer in order to boost its promotion.