WTM Latin America: Gonzalo Pacheco of Dolphin Cove Limited details operations in Jamaica and targets the Latin American market

Dolphin Cove Limited has been expanding its operations in Jamaica with a focus on diversifying experiences and strengthening relationships with international markets, including Latin America, according to Gonzalo Pacheco, the company’s Regional Director, during WTM Latin America.

The 13th edition of WTM Latin America takes place from April 14 to 17 at Expo Center Norte in São Paulo.

The company, which has operated in the country since the early 2000s, has consolidated its presence with four parks in Jamaica and a structure aimed at both international visitors and the domestic market. Since 2015, the operation has been part of the Mexican group The Dolphin Company, while remaining publicly listed on the Jamaica Stock Exchange.

The portfolio includes two main brands: Dolphin Cove, focused on dolphin interaction, and Yaaman Adventure Park, centered on land-based activities and cultural experiences. The operation relies on a steady flow of cruise passengers, with a presence in the country’s main ports such as Ocho Rios and Montego Bay, in addition to partnerships with the hotel sector.

According to the executive, the Latin American market has been gaining relevance in the company’s strategy, with Brazil standing out. Participation in the trade show marks the company’s first direct initiative in the country, aimed at building closer relationships with travel agents and tour operators.

The range of experiences is designed to cater to different audience profiles. While Dolphin Cove focuses on family-oriented activities, including marine animal interaction programs under international regulatory protocols, Yaaman Adventure Park expands the offering with attractions such as zip lines, off-road vehicles, and circuits in natural areas.

The operation also incorporates historical and cultural elements. Part of the activities takes place on a former 19th-century estate, preserved as a tourist attraction, including a “great house” that reflects the island’s British colonial period.

In terms of animal welfare, the company states that it follows international standards, with certifications from the Alliance of Marine Mammal Parks and Aquariums, as well as technical and veterinary teams at each unit and preventive medicine programs.

The gastronomic experience is part of the business model, including typical Jamaican dishes in the visitor packages, such as jerk chicken served with rice and beans and local vegetables. Activities can be structured for half-day visits or full-day experiences, depending on the visitor’s profile.

The expansion reflects a strategy to increase tourists’ length of stay in Jamaica and diversify spending beyond traditional hospitality, in a context of growing competition among Caribbean destinations and rising demand for integrated experiences.

Report and photo: Mary de Aquino.