Saint Lucia is committed to Latin America and seeks to strengthen its connectivity with the region

What are Saint Lucia's objectives in participating for the first time in WTM Latin America?
We are very honored to participate in this event for the first time. In recent years, we have observed growing interest from Latin America, so we are looking to diversify our source markets. This trade show represents an excellent opportunity to strengthen relationships with tour operators, airlines, and travel agents, and to lay the groundwork for the destination's growth in the region.

They recently gave a presentation at a well-attended event. What's your assessment?
The response was very positive, not only in terms of attendance but also the level of interaction. Saint Lucia is a destination with a very strong identity, where energy and connection with visitors are fundamental.

Despite the language barrier, we achieved a very positive reception. This demonstrates that, in tourism, the emotional experience and the human connection remain crucial.

What makes Saint Lucia stand out in the Caribbean?
Saint Lucia is a unique destination with a strong personality. It's the only country in the world with a feminine name, symbolizing its ability to make every visitor feel special.

We are not a mass tourism destination. We focus on a more boutique approach, with smaller hotels and highly personalized service. For example, properties like Jade Mountain have a limited number of units, guaranteeing an exclusive and distinctive experience.

What type of accommodation can travelers find?
The destination offers a wide variety of options, tailored to different types of travelers. From luxury hotels to villas, apartments, and vacation rentals.

Approximately half of the hotels operate under the all-inclusive format, while the rest offer flexible schemes, allowing guests to personalize their experience, whether with meal plans or by exploring local cuisine.

How do you assess current connectivity from Latin America?
Our goal is to improve direct connectivity with the region, especially with Brazil. Currently, one option is to connect via Panama City and Barbados, although most access is through the United States.

We have daily flights from Miami, New York, Charlotte, and Atlanta, as well as flights from Chicago and Toronto. However, expanding our network to include direct flights from Latin America is one of our top priorities.

Historically, the United States has been your main market. What role do you envision for Latin America?
The United States remains our main source market historically, but we understand that the profile of the Latin American traveler fits perfectly with our offering.

Saint Lucia is a destination focused on quality and elevated experiences, going beyond hotel categories. We cater to tourists who value attention to detail, service, and authenticity—characteristics highly appreciated by the Latin American market.

What promotional activities are you undertaking in the region?
In addition to our participation in this fair, we are working on sales follow-up with tour operators and travel agents, along with public relations strategies and advertising campaigns.

We also plan to participate in key events such as FIT Argentina and develop our own roadshows in different cities, with immersive experiences that bring the essence of the destination closer to the trade.

How would you describe the experience Saint Lucia offers travelers?
It's a destination that doesn't overpromise, but it exceeds expectations. The experience is deeply marked by the hospitality of its people, which is the true differentiator.

This commitment is reflected in initiatives such as the national tourism awards, which recognize the work of those who, day after day, raise the standard of service and make it possible for each visitor to have a memorable experience.