The Vila Galé group has been expanding its presence in Brazil with new projects and is betting on the use of artificial intelligence to optimize operations and customer relations. This strategy was detailed by Pedro Ribeiro, the network's sales and marketing director, during WTM Latin America.
The 13th edition of WTM Latin America takes place from April 14th to 17th at Expo Center Norte in São Paulo, the capital of São Paulo state. The event brings together companies from the sector to discuss trends, investments, and growth strategies in tourism.
According to Ribeiro, the chain currently operates 13 hotels in Brazil and has another seven under construction, consolidating a recent cycle of expansion in the country. The portfolio is divided between resorts and urban hotels, with some developments combining characteristics of both models.
Examples cited include units located in coastal regions and urban centers, as well as projects inland, such as in Minas Gerais, where a development incorporates resort elements even outside destinations traditionally associated with beach tourism. This diversification aims to meet different demand profiles, including leisure, family, and corporate travel.
In the technological field, the company has expanded the use of artificial intelligence tools across different areas. According to the executive, the application is already occurring in customer relations and in the analysis of operational data, allowing for greater efficiency in day-to-day management.
There are also initiatives under development focused on areas such as call centers, reservations, and communication with distribution channels. The goal is to integrate processes and improve responsiveness to market demands.
The network's projects are managed internally by a dedicated technical department, in conjunction with the group's executive leadership, allowing for standardization and control over the development of the ventures.
The combination of physical expansion and the incorporation of technology reflects a broader movement in the hotel industry, which seeks economies of scale and operational efficiency in an environment of greater competition and changing consumer behavior.
Reporting and photo: Mary de Aquino.