Brazil accounts for 40% of airline tickets issued to South America in the first quarter of 2026

Brazil accounted for 40% of air tickets issued from abroad to South America during the first quarter of 2026, reaffirming its leadership as the region's main destination, according to the Tourism Trends report.

The report, prepared by Embratur, the Ministry of Tourism (MTur) and Braztoa, presents a prospective analysis with data, insights and projections on the behavior of international tourism to the country.

According to preliminary figures from Amadeus, international ticket sales to Brazil grew by 16% compared to the same period in 2025, confirming a positive trend in demand.

In terms of destinations, Rio de Janeiro leads the ranking with 38% of total tickets and a year-on-year growth of 14%. São Paulo follows, with a 24% share and a 7% increase in bookings. Meanwhile, the states of Rio Grande do Norte and Rio Grande do Sul registered the largest percentage increases, at 73% and 54%, respectively.

Fábio Montanheiro, head of Data Intelligence and Competitiveness at Embratur-Visit Brasil, emphasized that the report serves as a strategic tool for anticipating market trends and strengthening decision-making. He explained that the goal is to transform digital interest and air traffic growth into concrete business opportunities for the tourism sector.

Among the study's new findings is a ranking of the most searched attractions online in 2025. Christ the Redeemer and Sugarloaf Mountain top the list, followed by Iguazu Falls, Chapada Diamantina, and Lençóis Maranhenses. Meanwhile, Brasília Cathedral and Paulista Avenue showed the largest percentage increases in digital searches.

The report also identifies 18 key trends for 2026, grouped into destination experiences, decision factors, and planning behavior. These include the increasing use of artificial intelligence as a travel planning tool, the search for authentic cultural experiences, and the prioritization of good value for money.

The study also points to a growing global interest in wellness-focused travel, connecting with nature, and restorative itineraries. This is further compounded by the influence of major events and audiovisual productions—such as films and series—on travel decisions, along with the crucial role of social media in promoting destinations and increasing visitor numbers.

With these indicators, Brazil reinforces its position as a leader in tourism in South America and consolidates its attractiveness on the international stage.