The Patagonia Tourism Board strengthens its international positioning with a focus on the Brazilian market

What are the objectives of your participation in this international fair?

Like Patagonia, the main objective is to continue positioning a destination with enormous strengths to attract visitors, especially the Brazilian public, which is one of the priority markets at this fair.

The goal is to consolidate the region as a tourist emblem, highlighting its vast size, its natural wealth and a quality offering of services, experiences and tourist products.

Besides the Brazilian market, what other markets are strategic for the destination?

Patagonia receives a significant volume of tourists from North America, especially from the United States, as well as from Central America and Mexico, markets that have grown in recent years.

Europe also remains key, with countries like Spain, Italy, Germany, and France among the main source markets. Likewise, sustained growth is observed from Asia and Oceania, driven by improved air connectivity to Argentina.

How do the different regions of Patagonia work to promote integrated tours between destinations?

In general, visitors who travel through Argentina do not limit themselves to a single destination, but combine different points within Patagonia.

It is common to integrate itineraries such as the Seven Lakes Route with Bariloche, or El Calafate with Ushuaia and Puerto Madryn. In this regard, one of the main challenges is strengthening air connectivity to facilitate these journeys.

In turn, each destination is working on developing its offerings to integrate competitively within these tourist circuits.

What is your assessment of the summer season and what are your expectations for the winter?

Patagonia remains one of the most popular destinations, especially due to the appreciation of its natural resources. Visitors increasingly prioritize open spaces, nature, and adventure experiences.

The summer season showed good results in international tourism, while domestic tourism needs to be sustained and strengthened in a dynamic context.

Looking ahead to winter, expectations are positive, considering that this season represents one of the region's main strengths.

How does the promotional schedule continue after this fair?

Alongside this participation, the Buy Patagonia event is taking place, where the Patagonia Tourism Board promotes the region in cities such as Miami, New York and Atlanta, with a focus on the US market.

El Calafate, for its part, maintains an active agenda during April, with actions in Europe, presence in different national markets such as Córdoba and Santa Fe, and recent activities in Chile and Brazil.

These actions are part of a comprehensive strategy aimed at strengthening the winter season and continuing to position the destination internationally.