Jamilla Warrick, Director on the Board of Directors of Tobago: “We want to position ourselves in Latin America as an authentic Caribbean destination”

What are Tobago's objectives in participating in WTM Latin America?
Our main objective is to be part of the conversation. Latin America is an emerging market for us, with significant growth, especially in Brazil. We saw that by 2025 it would be one of the fastest-growing markets in the Caribbean, and we want to position ourselves there now.

We aim to build relationships with airlines, tour operators, and travel agents to increase Tobago's visibility. Our goal is to move beyond simply being known to travelers and instead have them actually choose our destination.

How would you describe Tobago's tourism offering?
All Caribbean destinations claim to be different, but in our case, authenticity speaks for itself. Tobago is an island that has not yet been impacted by mass tourism or excessive commercialization.

Our proposal is based on authentic experiences: community-based tourism, local culture, rich gastronomy, and a genuine connection with the environment. Added to this are the classic Caribbean attributes, such as beaches, biodiversity, and diving.

Those who visit us do not find large international chains or standardized experiences, but an intimate, genuine destination, where the traveler arrives as a visitor and leaves feeling part of the community.

What type of accommodation does the destination offer?
Tobago has over 2,500 beds and a diverse range of options. There are some all-inclusive hotels, but boutique hotels, eco-lodges, villas, bed and breakfasts, and accommodations run by local families are the most common.

The options cater to different profiles and budgets. You can choose from a cabin in the heart of nature, surrounded by jungle, to more traditional options with a higher level of services and activities.

What is the air connectivity like with Latin America?
Connectivity is an area we continue to work on. Currently, you can reach Tobago via Panama with Copa Airlines or through Miami.

Our goal is to advance discussions that will allow us to establish direct flights from Latin America in the near future. In the meantime, existing connections are accessible and allow you to reach your destination relatively easily.

What are your main source markets today?
Tobago has several key markets. The United States has historically been one of them, although in the current context we have seen changes in travel patterns.

We continue to have a strong presence in markets such as Germany and the United Kingdom, and we are focusing on Canada, as well as Scandinavian countries and Austria, which remain priorities for the destination.