WTM Latin America: Murilo Cassino, International Sales Manager for Brazil at ITA Airways, highlights the consolidation of operations with up to two daily flights
The increased frequency of flights between Brazil and Italy is currently one of the main drivers of growth for ITA Airways, reflecting the company's commitment to the Brazilian market
According to Murilo Cassino, the operation has been adjusted to meet demand, especially on the route between São Paulo and Rome, which already has two daily flights during peak periods.
According to the executive, Brazil is among the company's most important markets outside of Europe, supporting a network that currently exceeds 40 weekly flights between the two countries. In this scenario, São Paulo is consolidating itself as the main gateway, while Rio de Janeiro maintains daily operations, ensuring capillarity and continuous presence.
Cassino emphasizes that the company's strategy is directly linked to strengthening Rome as an international hub. From Rome Fiumicino Airport, ITA distributes passengers to destinations throughout Italy and major European cities, as well as connections to other continents. The aim is to position the Italian capital as a competitive alternative to the major hubs of Northern Europe.
The expansion is occurring in parallel with the integration process with the Lufthansa Group, which acquired 20% of ITA Airways in early 2024. According to the executive, the closer relationship expands connectivity possibilities and reinforces the company's global presence, especially through commercial agreements and route integration.
On long-haul flights, the operation is carried out with Airbus aircraft, notably the A330-900neo and the A330-200, as part of a fleet modernization plan. Cassino points out that standardization contributes to both operational efficiency and the passenger experience.
On board, the company maintains its distinctive Italian hospitality, with full service, a focus on gastronomy, and a proposition aligned with the traditional European segment. The experience is part of the product, reflecting the attention to detail in the service.
In the area of loyalty programs, Volare is evolving as it integrates with Lufthansa's Miles & More program. According to Cassino, passengers can already accumulate and redeem miles between the airlines, with expectations of further advancements as the partnership deepens.
According to the executive, this is a time of simultaneous consolidation and growth. The increase in flight frequencies, coupled with integration with one of the world's largest airline groups, positions ITA Airways at a new competitive level, with Brazil playing a central role in this strategy.
Reporting and photo: Mary de Aquino.