Viva Resorts by Wyndham is committed to growth in Latin America and is reinforcing its expansion in the Caribbean

Pedro Pascual, Sales and Marketing Director for Latin America at Viva Resorts by Wyndham, participated in WTM Latin America in São Paulo, where he shared the company's strategy, its growth expectations in the region, and the latest news in destinations such as the Bahamas and the Dominican Republic.

What are Viva Resorts by Wyndham's expectations and objectives in Brazil?
Well, we've already experienced two years of growth in Brazil, so we expect even better this year, especially with the implementation of the electronic visa for Mexico, which should boost bookings to that destination. In addition, the Dominican Republic remains strong, with new additions like Puerto Plata and improved air connections. We're also seeing growing interest in the Bahamas, where we're working on press trips and familiarization trips to position the destination.

Could you tell us about the property in the Bahamas?
It's a unique hotel because it's the only all-inclusive resort on Grand Bahama. It's located right on the beach, with white sand beaches and crystal-clear waters, ideal for activities like diving. It has good connectivity from both Nassau and Miami, making it a very attractive option.

How would you describe the company's current situation?
We're in one of our best periods. We have nine properties in different destinations and continue to grow in both occupancy and source markets. The outlook for the coming months and years is very positive.

What are your prospects for this season?
We knew that Argentina and other Latin American markets would be key, and that's proving to be the case. We're also investing heavily in creating experiences during the World Cup, which is usually a quieter season for sun and beach tourism. We want guests to experience the matches inside the hotel, with giant screens, activities, raffles, and even our own theme song.

Which segments are you currently focusing on?
The main one remains the leisure segment, but we are also developing the "bleisure" segment, with incentive travel options and team-building activities. Another growing segment is destination weddings, which is experiencing strong demand in Latin America, and where we offer affordable packages.

How is the company's promotional agenda progressing?
We've just come through a very busy schedule, with a presence at trade shows like FITUR, events in Europe, and the Dominican Republic Travel Show in Miami. We also participated in ANATO and will soon be at DATE in the Dominican Republic. FIT in Argentina will be another key event for planning for 2027. We remain active in all markets and are seeing very positive results.