Córdoba strengthens its position in Brazil and focuses on event tourism

Diego Puente Rosa, Director of Visit Córdoba, participated in WTM Latin America with high expectations, focusing on the Brazilian market as the main international source market and on strengthening trade ties in the region.

What are Córdoba's goals and expectations at WTM Latin America?
Expectations are high. We're at the most important trade show in Latin America, in Córdoba's main source market, Brazil. We've had great interest from day one; we even sold out of the promotional materials we brought.
The goal is to continue strengthening ties with the trade community, reconnect with strategic partners like Brastoa, and continue developing joint initiatives.

How does the Brazilian market influence the destination's strategy?
Brazil is a key market. We have excellent air connectivity with São Paulo, with flights of approximately three hours.
Brazilian tourists are already considering Córdoba not only for its nature, gastronomy, and wine routes, but also for MICE tourism, where the province is positioned as a leader in Argentina, after Buenos Aires.

How would you describe the current state of tourism in Córdoba?
While the overall context isn't easy, Córdoba has the advantage of offering year-round tourism.
We've just had a very successful Holy Week, a Carnival with over 400,000 visitors, and an excellent summer season. This shows that our sustained efforts are paying off.

What role do events play in positioning a destination?
They are fundamental. Córdoba is consolidating its position as a hub for international events. We have hosted artists like Shakira and Ricky Martin, in addition to international shows and sporting events.
This helps maintain activity throughout the year and diversify the tourism offerings.

What's new for visitors to Córdoba today?
A revitalized province with top-notch infrastructure. We have an international air hub that serves as an alternative gateway to Buenos Aires, as well as a modern road network that connects major destinations in under two hours.
There's also a well-developed hotel and entertainment sector, along with a constant calendar of events and festivals.

What strategies are you implementing in specific segments?
One focus is student tourism, where Córdoba is positioned as a national leader with over 50 years of experience.
Currently, efforts are underway to internationalize this segment, with the arrival of charter flights from countries like Chile and Paraguay.