Paraguay is betting on major events and the regional market to boost its tourism growth

Delsy Varela, Director of Tourism Services for Paraguay, participated in WTM Latin America along with a delegation of businesspeople, operators and representatives of the sector, highlighting the country's positioning as an emerging destination in the region and its commitment to major international events.

What are Paraguay's objectives and expectations at WTM Latin America?
For Paraguay, this is a crucial and strategic event within the region. We are present with a significant number of businesses, tour operators, hotels, and tourism products. We see this fair as a great opportunity to attract the Brazilian market, which, according to our statistics, shows an affinity for Paraguayan tourism. Our expectations are very positive, as we always participate and see results.

Which segments are you currently promoting?
This year, Paraguay is positioning itself with major events, such as the World Rally Championship and the South American Bird Fair, which is coming to the country for the first time. We are focusing on sports and event tourism, where we offer many benefits and aim to consolidate our position as a regional hub.

Paraguay is gaining prominence in various sectors. How do you analyze this?
Paraguay is, as our president often says, a giant awakening. The regional market is our main segment, and tourism has grown by more than 90%, according to UNWTO data.
Furthermore, we are making progress in cultural tourism by promoting the Jesuit missions and the Jesuit Trail, a product shared with the region. Paraguay currently leads the Technical Secretariat of the Jesuit Missions, which strengthens our regional role.

How do you see the evolution of activity in the coming months?
The projections are very high. We have key events such as regional meetings, the World Rally Championship returning to the southern region, as well as other sporting events, congresses, and conventions, mainly in Asunción. We already have a solid agenda for both this year and next.

What is the destination's promotional strategy?
The new country brand is a collaborative effort that integrates not only tourism but also other Paraguayan products. It is achieving excellent market penetration and positioning, incorporating elements such as culture, music, and gastronomy.
One example is the promotion of traditional dishes like borí borí, which has received international acclaim, helping to reinforce the destination's identity.

What changes will visitors notice in terms of infrastructure?
There's a significant investment underway, especially in Asunción as the gateway. Work is being done to revitalize the historic center, develop the port as a cultural and gastronomic hub, and attract new investments.
Furthermore, air connectivity is expanding, with new airlines seeing opportunities in the Paraguayan market.