Meliá boosts its growth in Punta Cana with new experiences and expansion projects

Within the framework of the Dominican Annual Tourism Exchange (DATE 2026), the hotel chain presented its progress in the Dominican Republic, where Punta Cana is consolidating itself as one of the most dynamic destinations in the Caribbean, with an increasingly diversified offer geared towards new travel trends.

How do you assess the performance of your properties in the Dominican Republic, especially in Punta Cana and Bávaro?
We've experienced significant growth, with truly positive numbers. The destination is very well-rounded and offers everything our clients are looking for. We have a broad offering that covers different segments, which has been a major boost. In addition to the hotels, we offer complementary experiences such as golf, theme parks, and the Punta Cana Racquet Tennis Center, which allows us to attract new types of travelers.

What trends are you observing in the visitor profile?
We're seeing a clear evolution. It's no longer just about traditional vacations or group trips and conventions; there's a strong interest in wellness, sports, and more holistic experiences. Wellness is a growing trend, with travelers seeking more relaxed options that connect them with nature. We're adapting our products to meet this demand.

What are your expansion or development plans in the Dominican Republic?
We have some very important projects underway. One of them is the development in Miches, a new tourist destination where we are moving forward with a future Paradisus Miches, currently in the planning stages. We are also working in Punta Bergantín, in the northern part of Puerto Plata, where we aim to further expand the brand's presence in the country.

What are the main source markets today?
Due to their geographic location, the United States and Canada remain key markets. However, we also have a strong European presence, especially from Spain and France. In addition, the Latin American market continues to grow and gain prominence.

Sustainability is a central focus in the industry. What actions are you implementing?
We are working on multiple initiatives and certifications. These include recycling programs, systems to optimize water use through sensors and reuse, and the enhancement of green spaces. We also aim to provide guests with a more connected experience with the environment and outdoor activities.

How do you work with local partners to boost tourist arrivals?
It's essential. We work very closely with local tour operators, transport companies, travel agencies, and DMCs. This includes everything from transfers to excursions, which enhances the entire customer experience and strengthens the marketing of our products in different markets.