Nickelodeon Hotels & Resorts Punta Cana aims to grow in Latin America without losing its family DNA

What are your objectives in participating in this fair?
Our objective is to continue positioning the brand, reaching families and markets that interest us, as well as continuing to grow and consolidate our presence in those markets where we already have a foothold.

What type of traveler are you currently trying to attract?
Our main focus is the family segment. However, the hotel also caters very well to adults-only guests. Families with young children, couples, and adults without children are all welcome, and we have facilities for everyone. The experience is designed to be enjoyed by different types of travelers.

How do you integrate entertainment into an all-inclusive luxury experience for different audiences?
We have a wide range of entertainment options, including character appearances, shows, and daily activities. This allows us to cater to both families and adults.

For example, we offer Dominican-themed nights, beach parties, and experiences that combine fun and relaxation. Furthermore, the character experience isn't just for kids: many adults enjoy it even more, as it evokes nostalgia for the nineties. It's a blend of entertainment and excitement that resonates across generations.

What recent updates or renovations have you implemented at the resort?
We recently added the Sneak Lounge, a space inspired by our brand concept where guests can enjoy cocktails, live DJs, and performances. It's a nightclub-style atmosphere, open to both adults and children, though with a greater focus on adults. It's open from noon until 1 a.m.

We also added The Sweetery, a coffee shop included in the all-inclusive experience, with ice cream, snacks and coffees, available from morning until night.

In addition, we are finalizing a new gastronomic space that will function as a breakfast and lunch area during the day, and at night it will transform into a themed restaurant called Bikini Bottom.

On the other hand, we've expanded the water park with slides for adults. Previously, we only had options for young children, but now we've added alternatives for guests of all ages.

Which international markets are key, and how do you see growth in Latin America?
Our main markets continue to be the United States and Canada. However, in recent years we have seen very strong growth in Latin America, especially in countries like Chile, Argentina, Peru, and Colombia.

We're receiving more and more guests from these markets, and we're also developing specific offerings for the local market, with more affordable rates and options like the day pass, which allows visitors to experience Nickelodeon even if they're not staying at the hotel. This significantly expands our reach and strengthens our position in the region.