Antigua and Barbuda strengthens its position in Brazil with a focus on year-round connectivity and experiences

What was the objective of participating in the fair?

The main objective of our participation in WTM São Paulo 2026 was to further position Antigua and Barbuda as an attractive Caribbean destination in the Latin American market, particularly in Brazil. We aimed to strengthen relationships with tour operators and travel agents, generate new business contacts, and increase the visibility of the destination's offerings.

What new developments have they announced?

As for new developments, we're leveraging the proximity to the World Cup to encourage Latin American tourists traveling to enjoy the matches to take advantage of flights via the United States and Canada. This way, they can combine the games with a trip to Antigua and Barbuda or, once the tournament is over, enjoy the Antigua Carnival, one of the most important summer events in the Caribbean.

In addition, we highlighted the destination's annual calendar of activities, emphasizing that Antigua and Barbuda offers experiences throughout the year, allowing you to travel in any season and always find attractive options.

On the other hand, this year the destination seeks to strengthen the MICE (Meetings, Incentives, Conferences & Exhibitions) segment, promoting its hotel infrastructure, unique locations and specialized services for the organization of events, incentive trips and corporate meetings.

Also in May, Antigua and Barbuda's Gastronomic Month begins, an initiative that celebrates the local culinary culture through festivals, special events, chef experiences and offerings in different restaurants on the island, positioning gastronomy as a key attraction of the destination.

How would you describe the current situation in the destination and how important has it been to make yourself known in a market like Brazil?

Antigua and Barbuda is experiencing a very positive period, with a consolidated and constantly growing tourism offering, both in infrastructure and experiences. The Brazilian market represents a great development opportunity, given its size and growth potential in the Caribbean. Our presence at WTM São Paulo allows us to connect the destination with a strategic audience and continue building a long-term position.

What other promotional initiatives do you have planned in the region this year?

This year we have planned several initiatives across Latin America, including virtual and in-person training, activities with travel agents, participation in industry events and trade shows, and ongoing sales support. Our focus is on promoting and sustainably developing the destination in the region.

Taking into account the connectivity context, what is the current situation and what are the prospects?

Currently, connectivity to Antigua and Barbuda from Latin America is primarily through connections via the United States and Canada, Panama, and the Caribbean. While there are no direct flights from Brazil at this time, the available options provide viable access to the destination. Looking ahead, we foresee opportunities to improve connectivity as demand in the region grows, which will be key to further boosting the market.

Participation in the CTO booth was especially valuable, as it allowed us to enhance the destination's visibility within a well-established regional space. We remain committed to growth in Latin America and to developing strategic alliances that will boost Antigua and Barbuda's positioning in key markets.