“Winter at the End of the World”: broad appeal and new business opportunities for the destination

The Fuegian Institute of Tourism held a new edition of “Winter at the End of the World”, a strategic commercial action aimed at the tourism trade that included business meetings and the presentation of Tierra del Fuego's winter offerings for the 2026 season. The initiative brought together 45 tourism service providers from the province and 160 outbound tour operators from the Buenos Aires Metropolitan Area (AMBA).

Framed within the destination's Marketing Plan, the event aimed to strengthen the marketing of the comprehensive offering of the End of the World in one of its priority markets, consolidating commercial links and promoting the updating of tourism products.

“We appreciate the participation of both the Tierra del Fuego private sector, which presented its wide range of accommodation, activities, and excursions, and the tour operators interested in marketing the destination. This is an important initiative that we maintain year after year to strengthen business ties and provide a space for updating the offerings,” said Dante Querciali.

The event was organized by INFUETUR with the support of the Tierra del Fuego Chamber of Tourism, the Fuegian Association of Travel and Tourism Agencies (AAFUVYT), the provincial branch of the AHT and the local Hotel and Gastronomic Chamber, along with the airlines that will operate during the winter season: Aerolíneas Argentinas, JetSMART, Flybondi, LADE, GOL and LATAM.

In this context, Querciali highlighted the key role of air connectivity in the development of the destination, emphasizing in particular the operation of direct flights between São Paulo and Ushuaia by Aerolíneas Argentinas, GOL, and LATAM. “This is a milestone for the destination, as it has never before had such extensive direct connectivity from Brazil,” he stated.

The day included business meetings with pre-arranged appointments through a digital platform provided by the organization, facilitating effective encounters between operators and service providers. Following this, the official presentation of the 2026 winter season took place, along with presentations from leading industry players such as Cerro Castor, Cerro Martial, and Tierra Mayor.

Also highlighted were key events on the winter calendar that represent marketing opportunities, such as the National Winter Festival, to be held on July 10, and the traditional Torchlight Descent on Cerro Martial, scheduled for August 8.

This action, which has been carried out consistently for five years, aims to create an effective space for commercial exchange between outbound tour operators and local service providers, contributing to increasing the average stay of visitors, enhancing sales tools and diversifying the tourist experiences offered.

In summary, the head of INFUETUR highlighted the positive impact of the initiative: “These types of actions, prior to the start of the winter and summer seasons, seek to strengthen the destination's presence in the Buenos Aires market, promote the constant updating of the offer and generate concrete opportunities for commercial linkage between the actors in the sector.”