Brand USA announced the launch of a selection of 50 family tourism experiences in the United States, as part of its America the Beautiful campaign , in the context of the country's 250th anniversary celebration.
The proposal responds to a growing trend: families prioritizing timeshare trips and meaningful experiences. In this sense, the United States is positioned as a key destination due to the diverse options it offers for different ages, interests, and travel styles.
“This is a unique moment to enjoy the best of America as a family,” said Fred Dixon, president and CEO of Brand USA, who also highlighted the context of major events that will mark 2026, such as the FIFA World Cup, the centennial of Route 66 and the celebrations of the country's 250th anniversary.
The selected experiences span all regions, from national parks and museums to cultural attractions, outdoor activities, and theme parks. Highlights include iconic destinations like Walt Disney World in Florida and Disneyland Resort in California, as well as more than 60 national parks offering direct contact with nature.
The list includes accessible and adapted options for different audiences, from interactive gardens for young children in Maine, to science, history and culture museums in cities like New York and Washington DC, as well as immersive experiences such as urban safaris, space centers or scenic routes.
Also noteworthy are activities designed for intergenerational tourism, such as educational farms, traditional festivals, water parks, adventure excursions and cultural centers that allow you to explore local identity in different regions of the country.
The initiative reinforces the United States' positioning as a comprehensive destination for family tourism, combining entertainment, education, and memorable experiences in one trip.
With this proposal, Brand USA seeks to inspire families to plan trips in 2026, capitalizing on a calendar of historical and sporting events along with a diverse and constantly evolving tourism offering.