Mexico announces $150 million in tourism investment at the Tianguis Turístico 2026

During the 50th edition of Tianguis Turístico México 2026, Mexico's Secretary of Tourism, Josefina Rodríguez Zamora, announced the start of a USD 150 million investment in new tourism projects, as part of a portfolio that already exceeds USD 42.452 billion.

During the opening of the event, which is being held in Acapulco, the official highlighted that this investment is activated through the Mexico Plan and the single window coordinated by the Ministry of Tourism, with the objective of facilitating the development of initiatives throughout the country.

Currently, the tourism investment portfolio includes 773 projects, representing a 10% increase in the number of initiatives and a 16% increase in total investment compared to previous periods. According to Rodríguez Zamora, this progress reflects the strengthening of collaboration between the federal government and state entities.

“This is a new stage for tourism in Mexico, with investments that generate regional development, employment and new opportunities,” the official said, while emphasizing the private sector's confidence in the country.

In terms of distribution, ten states account for the majority of investments, including Quintana Roo, Nayarit, Jalisco, Baja California Sur, and Guerrero, with amounts ranging from USD 1.3 billion to USD 8.3 billion. However, the remaining states also have projects underway, demonstrating a more federalized tourism development.

Meanwhile, several airlines announced expanded connectivity. Aeroméxico confirmed new international routes and the consolidation of the Mexico City–Barcelona flight; Mexicana de Aviación will add new frequencies and destinations, including Acapulco; Viva will incorporate domestic and international routes from AIFA; and Volaris plans to open 35 new routes in 2026, reaching a total of 259.

The announcement was made during the forum “Financing and Investment in the Tourism Sector in Mexico,” which brought together stakeholders from the public sector, international organizations, development banks, commercial banks, and representatives of the private sector. Key tools were presented, including a tourism investment guide—developed in conjunction with UN Tourism and CAF—a portfolio of strategic projects, and a ten-point plan for sustainable investments.

The official opening was attended by national authorities, governors, tourism sector leaders, and representatives from international organizations. Representing the federal government, the Secretary of the Interior, Rosa Icela Rodríguez, emphasized the administration's commitment to strengthening tourism as an engine of development.

This edition of the Tianguis Turístico has special symbolic value as it commemorates its 50th anniversary and marks its return to Acapulco, the city where it was born in 1975. The event reaffirms its role as the country's main platform for tourism promotion and marketing, in a context of recovery and renewal of the destination.

Source: Sectur