Radisson presented a five-year operating plan for the expansion of the portfolio
During its Americas Business Conference, the hotel chain disseminated the new pillars of its visual identity, product design and guest experience for the Radisson brand in the Americas
Radisson Hotel Groupt announced today in its Americas Business Conference that is taking place in Orlando, Florida, agreements for the construction of two new hotels that will be added to its portfolio in the Americas, located in Anaheim, California (Radisson Blu) and in New York (Radisson). As part of its 5-year strategic plan for the Americas, the company sees significant space to grow with all its brands, identifying 21 key markets where it plans to be aggressive with its expansion footprint, particularly with its Radisson Blu brand in the United States.
"Just a month ago we shared our new name for the market with the launch of the Radisson Hotel Group, backed by our 5-year plan and supported by significant investments in rebranding and repositioning our hotels in the Americas," said Ken Greene, President for the Americas of the Radisson Hotel Group. "The incorporation of these properties illustrates that we are already executing our expansion plan in key markets along with the establishment of our Radisson Blu brand in the US"
The plan of the Radisson Hotel Group includes clear brand segmentation and investments in chains and hotels that meet the needs of the changing travel industry.