Expedia Group signs an agreement with Meliá Hotels International

Expedia Group and Meliá Hotels International today announced a strategic technology agreement, which will allow this global hotel chain to offer dynamic packages directly at the point of sale in the United States, on the web www. Meliá.com.

Package reservations increase the demand for hotel partners, since the length of stays in this type of reservations is one and a half times greater than in reservations that only include accommodation; On the other hand, the cancellation rate is also reduced by half.

Meliá Hotels International was born in 1956 in Palma de Mallorca (Spain), and is one of the largest hotel companies in the world, as well as being the absolute leader in Spain. It currently has more than 380 hotels distributed in 43 countries on four continents, which are operated under seven brands: Gran Meliá Hotels & Resorts, Paradisus Resorts, ME by Meliá, Meliá Hotels & Resorts, Innside by Meliá, Sol Hotels & Resorts and TRYP by Wyndham; as well as Club Meliá, the only vacation club among Spanish hotels, which complements the offer of products and combines their stay in a hotel of the chain, with flight reservations of the more than 550 Expedia Group member airlines, thus attracting greater volume of demand and income to this hotel group. Company services.

Using the technology of Expedia Group (considered the best in its class), the new reservation option of the company allows consumers who book at the US point of sale of Meliá

This strategic technology agreement comes after similar announcements with other international chains, such as Marriott International's "Vacations by Marriott" site, which also has technology from Expedia Group.

"Using the technology of Expedia Group, we can enrich the process of inspiration, planning and booking of our customers and, at the same time, attract guests who make longer stays, with reservations made with greater anticipation and lower cancellation rates," José says. María Dalmau, Senior Vice President of Global Business Development at Meliá Hotels International. "In addition to being a great asset for us, it also means improving the customer experience; while you can reserve everything you need for your stay, on our own website, with just a few clicks, "he said.

"The collaboration with Meliá Hotels International demonstrates eloquently, the commitment and importance we attach to our strong investment in technological innovation, and how it is being amortized by our hotel partners. Agreements such as this show the growing interest of hotel chains in working with us in these innovative initiatives, which generate value beyond distribution, "said Luis Hurtado de Mendoza, Senior Director of Large Accounts and Distribution for Europe, the Middle East, Africa and Latin America of Grupo Expedia.

The package reservation system is now available at Meliá's points of sale throughout the United States.