Barbados strengthens its development in Latin America and the Caribbean

During Connect Barbados we had the chance to interview Carey Garrett, marketing director of Caribbean and Latin America of BTMI who shared an overview of the destination's current situation and highlighted the reasons why Barbados is today one of the best-prepared destinations to offer an excellent experience for international tourists. The director commented: "At BTMI we are responsible for the development of the destination all over the world, I started in January 2017 and have worked for years in business development and marketing with which I am now applying all my experience in positioning it for our destination. "

"Our destiny is growing thanks to different achievements of our organization, we are very happy with the agreement with COPA Airlines, it will allow us to be better connected Latin America and with the rest of the world through the hub in Panama that can bring tourists everywhere not only of capitals, visitors will also arrive from different cities in each country, and this treatment is also important for citizens of different Caribbean countries who will be able to use these flights to travel to the entire planet and especially to Latin America. "

"We are one of the most historic destinations in the Caribbean tourism market and we are making different innovations to boost the arrival of tourism, including participation in different activities in niches to provide experience that suits different types of tourists. to increase the satisfaction of vertical markets for example in sports tourism, gastronomic tourism, historical, religious, luxury, family, educational and MICE segment, in fact for this segment we have one of the best regional convention centers located in the Hilton hotel. "

"Another important detail is that we have added properties and new attractions in the last year so that tourists can have a renewed experience when they return to our destination."

"Without a doubt, what makes us different is our people, our way of being, our culture and hospitality, and our country has a very stable economy and that allows investments to be made to offer an excellent infrastructure, for example in telecommunications. we are the only country in the world that has a 100% fiber optic network ".

"It is important to highlight that each citizen of Barbados is involved because he knows the economic benefits generated by tourism, basically creating employment for all types of professionals, so that students from the first school years are aware that if the demand for tourism increases, They will have a job opportunity, in fact, with tourism companies here they have excellently trained staff, because we have programs that train students from an early age. "

"Another feature of our destination is the privileged location because we are from the region that suffers hurricanes and we work to raise awareness in companies and in our population to be a sustainable and environmentally friendly country." We are constantly monitoring the change in climate our strength today is that there is no low season here ".

"We are working for the arrival of tourists from Latin America in fact the agreement with Copa Airlines has been the first step, soon we will begin with an intense promotional campaign in different mass and niche media," the official concluded.