Amadeus promotes instant online search on Trip.com

Once an online travel agency (OTA) gets a customer to visit your website, how do you keep it there to make a reservation? This is not simple, since the traveler tends to visit an average of 38 websites when booking a trip [1]. Speed ​​counts: just a few seconds more and buyers can open another tab and search elsewhere. But equally important is the ability to offer the lowest, most relevant and bookable rates.

Trip.com, a leading online travel agency of the Ctrip group, is addressing this directly by partnering with Amadeus and adopting Amadeus Master Pricer Instant Search to provide customers with the most advanced search and purchase experience.

Used by the leading online travel agencies and metasearch companies of the world, the solution presents the best available air fares within milliseconds and without compromising the accuracy of the search results. Through a five-year technology agreement with Amadeus, Trip.com will present the most economical, convenient and inspirational offers to travelers that fully correspond to their expectations, which are fundamental in turning 'viewers' online into 'bookers'.

Jane Sun, CEO of Ctrip Group, said: "In today's world of online travel it is not an exaggeration to say that every second counts. The Amadeus solution offers the powerful combination of accuracy, speed and reserve availability that our customers want, and this is essential to help Trip.com differentiate its offer. This partnership is also key to support the implementation of Trip.com for English speaking customers in international markets. "

Amadeus Master Pricer Instant Search is designed so that travelers receive an immediate response from millions of real reserves results, pre-computed according to their needs. It uses advanced algorithms, intelligent cache update mechanisms and real-time availability checking to present search results instantly without compromising availability or quality. With access to the most complete airline inventory available, the solution offers recommendations for round-trip and unidirectional searches, with access to the lowest fares.

"We are pleased to support the growth of a dynamic company like Trip.com. The online travel space is increasingly crowded, and we believe that the ability to respond quickly is a competitive advantage. But this must be delivered hand in hand with relevance and availability. We are confident that Amadeus Master Pricer is the best solution to offer this and much more, and will give Trip.com an advantage over others by scaling new markets, "said Scott Gutz, EVP of Online Travel Companies, Travel Channels, Amadeus.

Amadeus Master Pricer Instant Search supports the targeting of new customers and travelers on the move through the mobile channel. It is concise, relevant and instantaneous, which is a perfect combination for mobile applications.