PKFARE unveils its partnership with Finnair to pilot NDC distribution
It will enable customers to complete their Finnair booking without leaving the metasearch platform, building its leader position in the travel B2B marketplace
PKFARE, a global travel B2B marketplace, announced today that it has signed a global partnership with Finnair to pilot NDC distribution. It will enable customers to complete their Finnair booking without leaving the metasearch platform, building its leader position in the travel B2B marketplace, which uses NDC to offer Simple and Smart solutions to the airline industry.
NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard).
PKFARE, as the world’s first global travel B2B marketplace that works with airline to use NDC distribution, was certified “New Distribution Capability (NDC) Certification” Level 3 by IATA NDC Certification Program as an aggregator on November 1, 2017.This status recognizes that PKFARE, as an aggregator, can manage NDC-driven offers and orders throughout the entire lifecycle, from booking to fulfillment.
“As a global travel B2B marketplace, we are delighted to work in this close partnership with Finnair.” said Jason Sui, Co-Founder & Senior Vice President of PKFARE. “We will provide the services, which make it possible to use New Distribution Capability (NDC), according to the International Air Transport Association’s (IATA) new data standard based on XML messaging.
By piloting NDC, PKFARE will enable the travel industry to transform the way air products are retailed to corporations, leisure and business travelers by addressing the industry’s current distribution limitations, including those directly distributed by Finnair that cover six points of sales in Hong Kong SAR of China, Taiwan of China, Korea, Japan, Singapore and Thailand, access to ancillary services, and seamless 24/7 customer services with a transparent shopping experience.
“Finnair has a strong focus on China, which is among our top markets globally. We are happy to be a part of the development and innovation in this rapidly moving market, and to support our partners in China through our world-class distribution technology” said Rogier van Enk, Vice President of Digital Revenue and Distribution at Finnair.
Empowered by its global partnership network, machine learning technology, big data leveraging, dynamic hedging and payment model, PKFARE provides global travel players with smart integrated solutions, including real time inventory data, best buy rate, seamless multilingual customer service and diversified product portfolios. Currently, PKFARE aggregates real time data, products and services from suppliers in more than 100 countries and regions, covering over 600 airlines, 400,000 hotels and more than 20 destinations, while providing tens of thousands of global buyers smart integrated solutions.
“In the future, we will continue to expand our global network, deepen the application of NDC distribution, and consistently strive to optimize our products and services to work together with more airlines. We aim to be a leading travel B2B marketplace that offers Simple and Smart solutions to the industry,” added Jason Sui.