Iberostar Hotels & Resorts, the Spanish chain recognized for its four and five-star all-inclusive hotels, is celebrating 20 years of operations in Mexico; year after year it receives more than half a million guests and has reiterated its commitment to the tourism industry in Mexico by announcing new investments in Los Cabos and Litibú.
"We are delighted and grateful to celebrate this significant event and to have the opportunity to offer experiences to millions of visitors over the years," said Aurelio Vázquez, Head of Operations of Grupo Iberostar. "We remain committed to Mexico as the first day and we are proud of our contribution to tourism in the country, which is one of the preferred destinations for many travelers worldwide; we look forward to more decades of collaboration and growth, "he added.
A look back: Iberostar Hotels & Resorts in Mexico
With more than 60 years of experience and presence of 35 countries, Grupo Iberostar, a family business founded by Miguel Fluxá in Mallorca, Spain, is a leader in international tourism with incredible hotels, whose premise is to provide first class services aimed at guaranteeing complete satisfaction of the guests. In 1997, Iberostar built its first hotel in Playa del Carmen: Iberostar Tucán and Iberostar Quetzal, later the brand acquired and inaugurated Iberostar Cozumel in 1999, offering the best all-inclusive option to vacation in the region.
In 2001, Iberostar began its Iberostar Playa Paraiso Golf and Spa Resort project, which for almost a decade would include the construction of a new hotel property that would begin with Iberostar Paraíso Beach and Paraíso del Mar. The brand continued to build additional properties throughout the year. the first half of the decade, including its third hotel in the Paraíso complex, Iberostar Paraíso Lindo (2003), followed by Iberostar Paraíso Maya (2005) and finally Iberostar Grand Paraíso (2007). The complete construction incorporates unlimited amenities, a shopping plaza, a Convention Center, an 18-hole golf course, spa facilities, among others.
As Mexico's appeal grew, so did the presence of the brand in the country. In 2012, Iberostar opened Iberostar Cancún and in 2013, opened its first property on the Pacific coast, Iberostar Playa Mita, on the Riviera Nayarit.
During its 20 years of commitment to Mexico, the brand has contributed to the development of the tourism industry through investments that exceed $ 775 million dollars and the creation of more than 4,500 direct jobs in the country.
Iberostar today
At the beginning of 2018, Iberostar regrouped its hotels into three segments: city hotels, beach resorts and Iberostar Heritage, a new category that includes hotels with history and tradition. The Iberostar hotels with the "Grand" logo are the luxury category and are present in the three new segments.
Iberostar will continue to strengthen its position in the high-end segment thanks to its continuous differentiation strategy covering four key elements: the best locations, delicious gastronomic options, an unwavering dedication to service and focus on the people who make up Grupo Iberostar, customers, partners and society in general.
Currently, through its 10 hotels in Mexico, Iberostar offers a world of activities and entertainment options for the whole family, including exciting adventures, beautiful views and fitness offerings. It also offers innumerable experiences for all types of travelers, including the adult traveler looking to relax at Iberostar Grand Paraiso, adults-only resort, the business traveler at its meeting places, golf enthusiasts and its world-class courses.
Iberostar's comprehensive offer includes diverse programs that improve the stay and enjoyment of our guests at the resorts, from an accessible offer to luxury rooms for families and adults.
Fit & Fun - Iberostar fitness program focused on the welfare of guests, with access to professional trainers, group classes and state-of-the-art equipment.
SPA Sensations - The wellness area of Iberostar offers massages, baths and treatments by professional therapists; It operates in accordance with the recommendations of the International Spa Association to assure guests that they receive quality treatments.
MICE - Iberostar offers various meeting and convention spaces in Mexico for groups of all sizes. Among them, the "Peninsula" Convention Center is the only one in the Cancun area with spectacular views of the sea and a versatile interior space with three interconnected rooms, divisible into 22 other meeting rooms; Its maximum simultaneous capacity is 3,450 people in cocktail format. On the other hand, the Convention Center of Playa Paraíso, with capacity for 1500 people, offers the latest audiovisual technology and six large conference rooms and four meeting rooms. For small groups, the meeting space of Iberostar Playa Mita can be customized, with nearly 7 thousand square meters of combined space in five rooms, has a capacity ranging from 12 to 580 people, as well as a large roof terrace and areas with garden.
Golf - Iberostar offers three spectacular golf courses in Mexico: the Iberostar Golf Club in Cancun, designed by Isao Aoki; the Iberostar Paraíso Golf Club designed by P. B. Dye; and the Iberostar Litibú Golf Club, designed by Greg Norman. Regardless of the level of expertise, these golf courses offer high quality experiences in unforgettable environments.
StarCamp - The entertainment program for children of Iberostar, ages 4 to 17, is designed to encourage cognitive thinking through activities focused on their physical and creative development during their vacations.
Star Prestige - This Iberostar offer offers superior services and enhanced amenities to provide guests with an incomparable experience, convenience and intimacy of a boutique hotel with private lounge, secluded beach club and much more.
Weddings - With various wedding packages and a team of professionals in events, the planning of weddings at Iberostar is phenomenal. From Cozumel to the Riviera Maya, Iberostar Mexico offers an excellent location for weddings in the destination.
New investments in Mexico
Iberostar continues to focus on its growth and expansion in its hotel portfolio in Mexico. In the short term, the brand will open a new 13-story tower at its Golf and Spa complex in Cancun at the end of 2018.
The new tower will be located steps from the sea and will have 154 luxury suites overlooking the turquoise waters of the most spectacular coast of Mexico, a new bar, restaurant and pool. The new restaurant will have capacity for 232 people and will serve buffet breakfast and lunch, as well as a la carte dinners.
Iberostar has also announced a new hotel in Los Cabos and a second hotel in Litibú, owned by Iberostar in Los Cabos, with nearly 4 million square meters and almost two kilometers in front of Zacatón beach, was acquired in November 2017
Iberostar's commitment to the planet in Mexico and beyond
For many years, Iberostar has worked to protect the environment and contributed to the development of local communities, as well as to the respectful preservation of the Mexican culture and its surrounding areas. In addition, the interior design team of the chain pays homage to local cultures in their final designs, through attention to detail, have taken this essence to each of the properties without losing sight of the identity of the Iberostar brand focused on innovation, quality and excellence.
In recognition of the efforts and achievements of the brand in sustainability issues, the 10 Iberostar properties in Mexico were awarded the Green Globe certification in 2015, a recognition in the travel and tourism sector that is granted after a structured evaluation with more than 300 compliance indicators. The certification has continued to be granted every year since then.