AccorHotels announces its first hotel in Bolivia

AccorHotels increases its presence in South America and is betting on the Bolivian market with the first project of the Novotel brand in the city of Santa Cruz de la Sierra


AccorHotels, world leader in hotel experience, announces the start of the construction of its first hotel project in the city of Santa Cruz de la Sierra, which will complement the offer in the hotel market of the city.
This new venture is made through a strategic alliance with the Balhoteli Group, entrepreneur entrepreneurs with extensive experience in the real estate sector, owners of the Buganvillas hotel, who have already started the construction process and will operate the hotel under the franchise model with the brand. Novotel and its opening is scheduled for the second half of 2019.
With an investment of close to 20 million dollars through the investor, the hotel will be located on Roca Avenue and Coronado between 3rd. and 4th. Ring. It will be part of the consolidated Costanera Empresarial, an important corporate area that brings together different commercial and industrial sectors; and is close to Fexpocruz, the main fairground of Santa Cruz de la Sierra.
In its more than 10 thousand meters built, the 19-story building will have 144 rooms, a lobby of more than 500 m2, bars, restaurants, swimming pool, gym, spaces for events, becoming one of the benchmarks of the city for meetings large format.
According to Jorge Baldivieso, project director for Bolivia, "We are proud to announce the launch of this ambitious project that implies the privilege of having the endorsement of an emblematic hotel brand around the world, which for the first time trusts the administration of his franchise to a local and Bolivian businessman. "
The first Novotel Santa Cruz hotel will be part of the property that the Buganvillas hotel currently occupies and the building will be one of the first in Latin America to have the new concept of rooms of Novotel hotels in the world.
Santa Cruz de la Sierra is located on the eastern side of Bolivia and is a region with innumerable attractions that stand out for their nature, achieving the cleanest sky in America. It stands out for being a metropolis with tourist attractions and its rich traditional cuisine.
It is one of the cities with the fastest economic and social growth in South America and Bolivia. It is considered as the main commercial, financial and industrial center of the country and has recognized international brands that have come to work in the city, which has generated a very important growth in the tourism and business sectors in the city.
According to Olivier Hick, EVP Operations Midscale South America, South America, "this first project in strategic alliance with local partners consolidates our presence in the region and gives us the opportunity to explore new markets and continue expanding our brands as Novotel."
"Our strategic objective is focused on continuing a sustainable development in the Bolivian market, which is why we are exploring new options in different cities of the country." Hick concluded.


Novotel, an easy experience to live
Novotel is a brand of the French group AccorHotels that is part of its midscale segment. It offers its guests unique experiences of gastronomy, wellbeing and technology through an aesthetic, modern and functional concept. Each one of its spaces seeks to bring guests and collaborators closer to each other in a more personal and close way, thus connecting with the family for their leisure trips and with business clients.
The brand has 485 hotels worldwide in 58 countries, representing more than 94 thousand rooms. In the South America region, it has 24 hotels in 5 countries: Brazil, Argentina, Chile, Peru and now Bolivia.
Surprise your design with more open spaces that allow you to create the perfect environment for a drink, eat, work, play or just relax. Its gastronomic offer marks a trend towards the local and is aligned with the international standards of a healthy and balanced diet
The rooms are designed not only to sleep but to do different activities such as breakfast, work or consult mobile devices, thanks to its concept of bed made with eco-friendly materials and that achieves the best experience for the guest.
Thus, this new project begins its construction with the expectation of offering a modern and innovative product with a different offer for the hotel market of the city and the country.

With Novotel, Accorhotels offers each guest the freedom to fully enjoy their stay.
Novotel Hotels, Suites & Resorts offer an offer of multiple services for both business and leisure stays, with spacious, modular rooms, 24/7 catering offers balanced meals, meeting rooms, attentive and proactive staff, areas for children, a lobby multipurpose and gym. Through PLANET 21, the Accorhotels sustainable development program, Novotel is committed to man and the planet. Novotel has more than 485 hotels and resorts in 58 countries, with an ideal location in the heart of major international cities, business centers and tourist destinations.
AccorHotels is a world leader in travel and lifestyle and digital innovator that offers unique experiences in more than 4,300 hotels, resorts and residences, as well as in more than 10,000 of the best private homes around the world.

© Copyright 2022.
950 Brickell Bay Drive, suite 1811, Miami, FL, 33131. USA | Ph: +1 305 432-4388