Delta CMO among the 50 most influential of the world
Tim Mapes is among the most influential CMOs in the world according to a report published today by Forbes, LinkedIn and Sprinklr. Tim appears once again on the annual list
Once again Forbes appoints Tim Mapes as one of the 50 most influential Marketing Executive Directors
"We are proud of the fact that nobody connects the world better than Delta," said Tim. "I have the pleasure of working with the most talented and creative minds in our industry as we serve Delta customers, celebrate the dedication of our people and empower the communities we are privileged to serve."
The report indicates that the CMO's role has evolved and expanded over time to influence a company's brand beyond marketing efforts. Tim is a great example of this.
With responsibilities ranging from the airline's digital channels such as delta.com, the Fly Delta application and the social networks @Delta, to the development of products such as the award-winning Delta One Suite and entertainment on board the Delta Studio free of charge, With award-winning community engagement efforts ranging from Junior Achievements to sustainable partnerships, Tim's team makes its mark on almost every element of the client's journey while helping the communities Delta serves.
According to Forbes, this year's report focused on two key aspects that drive business growth: customer experience and digital transformation.
In recent years, Delta led the industry with a series of innovations in customer experience and digital spaces, including the replacement of verification points for fingerprint scanning points, the redesign of the boarding gates and the experience of boarding, automation of the check-in process, luggage tracking in real time through the Fly Delta mobile application, free in-flight messaging and much more.
Earlier this year, Tim shared his insights about the Delta brand from the inside out and how caring and incentivizing Delta employees is a priority in the airline's efforts to take care of its customers.
"A brand is not what a communications program says it should be," Tim said. "A brand is what the customer experiences. For a service business like ours, that experience is defined by our 80,000 employees and their efforts to connect with our customers on a human level. "