CDMX, an international destination that continues to grow

According to what has been reported is that many tourists come to Mexico City as a "hub", how do they work to persuade and seek to start changing that?
Mexico City is one of the main destinations in the country and in Latin America. Many years ago it stopped being simply a "hub" or point of transit for other destinations.
The numbers indicate that it has been visited by millions of national and international tourists for decades. Just as an example, in 2007 there were 8.3 million national tourists and 2.7 million international tourists who stayed in hotels. That is, they stayed and visited the CDMX. Those numbers have increased over the years.
At the end of 2017, it had just over 10.6 million national tourists and 3.1 million international tourists. This shows that CDMX is a consolidated international tourist destination.
In fact, most of the tourist circuits that run through the center of the country and the Mexican Caribbean begin or end here.
Due to the above, we can affirm that the CDMX is a must visit site for many years, and is part of the multi-destination routes sold by national and international tour operators.
The Mixed Fund has a work program with specific actions at local, national and international level.
We participate as co-sponsors in multiple events in the fashion, entertainment, creative industries, sports and culture segments within the CDMX.
Similarly, we have presence in the main fairs and conferences nationwide.
Finally, in conjunction with Marca México and the Tourism Promotion Council of Mexico, we attend the most important activities in Meeting Tourism, sports and music. With this, we serve our real and potential audiences.

Mexico City has as its banners: the gastronomic route, museums, archaeological sites, religious tourism; What other attractive (s) are currently working to gain more ground?
Mexico City is characterized by its unique gastronomic and cultural offer.
This offer has been renewed, transformed and sophisticated in recent years.
In addition to the gastronomic part, today CDMX offers multiple options in terms of Creative Industries and Entertainment that place us at the same level as other major capitals of the world.
In our city, international events are held that cover different segments, such as:
Fashion: We have Mercedes Benz Fashion Week
Music: the World Dance Music Awards and the Marvin Festival
Art: Museum Month and Gallery Weekend
Sports tourism: Formula 1, NBA basketball and NFL football
This 2018 Mexico City was named World Design Capital by the World Design Organization.
That is, we have an agenda of events for practically every weekend of the year. The vast majority are activities in which the CDMX receives national and international tourism.

Mexico City received 13 million visitors in 2017 and there are 635 hotels with more than 52,000 rooms, how do they work with the private sector to expand the offer of accommodation?
At the end of 2017, the CDMX received 13 million 746 thousand 859 tourists, of these 10 million 633 thousand 219 are national tourists and 3 million 113 thousand 640 international.
In this sense, to increase and diversify the offer of accommodation, we work hand in hand with the Hotel Association of Mexico City, who is part of the Technical Committee of the WTPF, the highest decision-making body in the city. .
This work with the hoteliers translates into the execution of promotion and positioning campaigns of the CDMX destination, together with the lodging establishments, nationally and internationally.
The hotels are the starting point for an extraordinary experience in Mexico City and are fundamental for all the meetings tourism events we have.
On the other hand, with the same Hotel Association we work on training and dissemination issues. It is, in the end, a coordinated exercise that has given us the result that today we have an occupancy rate of around 70 percent per year and that we are looking to invest in more tourist accommodation.
Due to the above, investments are focused on boutique hotels, which allows us to provide an exclusive and personalized service.
Some examples:
Hotel Casa Awolly
Santo Domingo Hotel Boutique
La Valise
Nima Local House Hotel
Ignacia Guest House
Pug Seal B & B

Taking into account that the United States, Canada and Argentina make up the top 3 visitors, what kind of efforts do they make in CDMX to seduce other markets in Latin America?
The main markets for Mexico City according to the closing figures of 2017 are:
United States (37.72%)
Colombia (6.74%)
Canada (5.05%)
Argentina is located at number 6, with 4.04% of the tourist contribution for the CDMX. The four add 53.55% of the total international visitors.
As you can see, we have a strong presence in South America, which is the result of multiple promotion actions:
Participation in international fairs such as ANATO in Bogotá, Colombia
Conducting familiarization trips for journalists, tour operators, travel agents and opinion leaders
Inspection visits and application trips, so that the CDMX can host congresses, conventions, fairs and exhibitions
Coordinated work with the offices of the Tourism Promotion Council of Mexico in the Southern Cone

How would you describe today the different segments of tourism where CDMX is strong?
As a metropolis, the CDMX has different segments that allow having unique experiences and thus, return to this competitive city.
Cultural Tourism: The second with the highest number of museums after London with 188. Only the Museum of Anthropology has the largest prehispanic art collection in Latin America.
4 World Heritage sites:
Historical center of the city
Canals of Xochimilco
Campus of the UNAM
Luis Barragán Studio House
Religious Tourism: The Basilica of Guadalupe, is the third most important religious center in the world after Mecca (Saudi Arabia) and the Basilica of St. Peter (The Vatican).
Meeting Tourism: Mexico City is the heart of the country's business.
It is ranked fifth in the number of congresses and conventions in the Americas -with 67 meetings-, and in the 35th worldwide, according to the International Congress and Convention Association (ICCA) 2017.
Gastronomic Tourism: We have 2 of the best restaurants worldwide, Pujol and Quintonil, cataloged by S. Pellegrino & Acqua Panna 2018.
As well as Biko, Sud777, Nicos, Rosetta and Máximo Bistrot.
Sports Tourism: We have been the headquarters of Formula 1 for 4 years and we have been awarded as the best party of this event worldwide. Also, home to the NFL and NBA games.
The CDMX Marathon is already in the 9th. world place with bronze certification, received from the International Federation of Athletics Associations (IAAF, acronym in English).
In 2026 we will host the World Cup together with the United States and Canada.
Creative and Entertainment Industries: The CDMX performs free concerts in public squares with celebrities of international stature such as Ricky Martin and Paul McCartney.
This year we are the first city of the American continent to be the World Capital of Design, a project that postulates us as an innovative city and in search of new trends in relation to habitability issues.
We are Bond City (for the filming of the James Bond movie Specter), and in 2019 Godzilla the King of Monsters will be released, in which the CDMX was one of its locations.

How do you think the 2018 national elections affect the tourism market?
According to the tourist behavior and temporality of the CDMX, the electoral processes have been factors that do not intervene or affect the flow of visitors.
People want to know, try, be in places that allow them to generate great experiences and memories; Mexico City is one of those great cities that offer it regardless of time.