Le Club AccorHotels, the AccorHotels loyalty program expands

To allow members of the Raffles Ambassadors, Fairmont President's Club and Swissôtel Circle programs to retain all their privileges, the Group grants them a Le Club AccorHotels account according to the level of these partners.

based on the original level of your program and your record of permanence in the last 6 months. The Fairmont electronic certificates, the Swissôtel's Advantage Awards and the other exclusive benefits that both brands offer their most loyal partners will be credited automatically to the new Le Club AccorHotels accounts. They can be used as usual until their due date to book stays in the hotels of these two brands.

The level equivalences can be found on the program site.

As new partners of the Le Club AccorHotels program, loyal customers of Raffles, Fairmont and Swissôtel will continue to enjoy the unique experiences offered by the three brands, and will receive the numerous exclusive benefits and services available to them according to their level. In addition to accessing the many immediate benefits, the loyal customers of the three brands will discover one of the most diversified offers in the sector in terms of accumulation and use of points. For example, they can use their points to buy one of the 700 products available at La Collection, an online store reserved for members of the loyalty program, to reserve one of the Elite Experiences that gives members VIP access to an important event ( US Open, access to the Tony Awards backstage with a night at the Sofitel New York, New Year's Eve at the Novotel Times Square, etc.) or enjoy one of the Dream Stays, premium packages offered at the Group's iconic hotels throughout the world

With Le Club AccorHotels, members can earn points and spend them on a wider portfolio of properties across the range, economic (ibis Styles and ibis), medium (Novotel, Mercure and Mama Shelter) and luxury (Raffles, Fairmont, Sofitel, MGallery, Pullman and Swissôtel). Current members of the Le Club AccorHotels loyalty program can now earn and spend points during their stays at the Raffles, Fairmont and Swissôtel hotels and also use them to enjoy unique experiences at more than 550 of the Group's exclusive and luxury properties. all the world. AccorHotels luxury brands are committed to offering increasingly personalized and memorable experiences, as well as a high quality service.

"This consolidation opens a new chapter in the history of the Le Club AccorHotels loyalty program. Recognizing and rewarding our loyal partners has always been our top priority, and the integration of the Fairmont, Raffles and Swissôtel programs unlocks more purchasing power, more privileges, more rewards and more extraordinary experiences for each partner, "said Isabelle Birem, Senior Vice President , Fidelity, AccorHotels. "Our commitment to the members joining from Fairmont President's Club, Raffles Ambassadors and Swissôtel Circle: with their new partnership Le Club AccorHotels, their stays and nights will go beyond to get more free nights faster, while continuing enjoying the familiar Fairmont, Raffles and Swissôtel experiences you know and love ".

"Extensive research and analysis was completed to ensure that the combined program meets and exceeds the needs of our current and potential partners, as well as to preserve the benefits that partners consider most valuable from their previous programs." Technology was the most important factor for ensure the success of the integration of Fairmont President's Club, Swissôtel Circle and Raffles Ambassadors to Le Club AccorHotels AccorHotels is in the process of implementing a new patented system that will allow real-time exchange of guests' travel preferences and perspectives, allowing that all participating hotels receive guests with the personalized touch of the partners of Fairmont President's Club, Swissôtel Circle and Raffles The ambassadors have come to expect, "explained Ian Di Tullio, Senior Vice President of Customer Services at AccorHotels.