Even with a challenging first semester, impacted, among others, by the effects of the World Cup and the truckers' strike, which affected several economic sectors, including the tourism industry, the Radisson Vila Olímpia in São Paulo, celebrates good performance among the months of January and June of 2018.
In the period, compared to last year, the occupancy rate increased by 4.3%, reaching an average of 62.5%. At the same time, the average daily rate increased by 9%. "The Radisson Vila Olímpia has established itself as an excellent lodging option in the region. We managed to attract new customers and had a more efficient performance, "says Giuliana Laganá, General Manager of Radisson Vila Olímpia.
The executive adds that among the indicators with the greatest increase in revenues this year, the area of events is highlighted. After investing more than R $ 400,000 in 2017 with the renewal of three (out of a total of seven) of its event rooms, the MICE segment registered growth of 33% in the first six months of the year, which confirms the assertiveness of the implemented actions. "Today, our event area is already responsible for more than 8% of our billing. It is a very positive indicator and a direct result of the work of our team, which operates from a very assertive strategy in this segment. The market has changed a lot and we need to understand the behavior of organizers and event managers, "he says.
Along with the assertiveness in commercial strategy, the Radisson Vila Olímpia confirms the importance of the continuous renovation of the enterprise. Later this year the event area will be completed, with the renovation of two more rooms, while the third restaurant is in the final stages of expansion and scheduled delivery for the end of August. "The Radisson Vila Olímpia stands out for its concern with the constant renovation of its physical structure. This is one of our loyalty differentials, "says Giuliana