Argentina close deal with Despegar to promote destinations at the region
It is expected that this campaign will strongly increase the number of travelers and generate economic and social benefits to the cities of the interior of the country
With the objective of spreading the destinies of Argentina in countries of the region, Despegar, the leading online travel agency in Latin America, made a strategic agreement with the Argentine Government Tourism Secretariat, which will focus on Brazil and Colombia.
Through this alliance, the main destinations of our country will be promoted to attract more travelers and promote regional tourism.
According to data from the World Tourism Organization, Argentina is the first most visited country in South America followed by Brazil. Almost 7 million foreign tourists visit our country every year. Within its wide range of destinations, the most visited options in recent years were Buenos Aires, Bariloche, Iguazu Falls, the South and Salta glaciers.
Sebastián Mackinnon, General Manager of Despegar for Argentina and Uruguay, explained that for Argentina it is an unbeatable opportunity to promote the tourist offer of the different regions and consolidate its leadership in Latin America. "The goal that unites us is to increase the number of tourists and publicize the best that our country has for visitors, and, in this way, continue to collaborate so that the Argentine brand continues to grow," said the executive.
For his part, Gustavo Santos, National Secretary of Tourism celebrated that through this alliance will promote the main destinations of our country to attract more travelers and promote national tourism. "From the National Government we look for strategic alliances to show our destinies in the world, added to the diversity of the offer, to innovative campaigns of promotion, quality in the services and professionalism in all the sector we are obtaining that more and more international tourists visit us "he explained.
It is expected that this campaign will strongly increase the number of travelers and generate economic and social benefits to the cities of the interior of the country. The public should only enter the Despegar.com portal or through its app to know the proposals.
There will be special offers that will be communicated to the customer database in all countries, and an exclusive microsite will be created in each country with the information of the destinations and available offers.