The emblematic hotel Bogotá Plaza will be the first hotel in Colombia to acquire the CHOICE HOTELS franchise under its CLARION brand, for its great trajectory, high experience in the service and a product that exceeds the expectations of its guests.
In order to comply with the standards of the brand, the Bogotá Plaza Hotel changed its corporate image and made some changes to its facilities, with an investment of at least $ 200,000.
CHOICE is the leading industry worldwide, under the figure of franchise and the second largest hotel company in the world, with 6,500 hotels and 517,000 rooms. It has a global presence in more than 35 countries and a successful track record of 75 years of experience.
CLARION HOTELS has more than 160 properties in the United States and 160 properties in the rest of the world, 4 and 5 star hotels for business trips and tourism, with unique style, memorable experiences and luxury at your disposal.
CHOICE HOTELS also has the loyalty club CHOICE PRIVILEGES (Choice Privileges), with more than 38 million cardholders with benefits of miles and stays worldwide.
"For the Bogotá Plaza Hotel to be now a CLARION hotel is to be in the big leagues of the hotel industry, Clarion belongs to CHOICE HOTELS, top 5 of the largest chains in the world. We wanted to be the first in Colombia, that caught our attention, because it is a friendly hotel chain and easy to live together commercially and operationally. We can also enter a market with an affiliate club of more than 36,000,000 guests worldwide and its state-of-the-art technology at the reservation and commercial level we loved. Being the first in Colombia brings us enormous benefits, since all the reservations and requests for Colombia will reach us "
"Clarion is the line of business hotels and events of CHOICE, which falls squarely to Bogota Plaza. Said Alliance began negotiations in Madrid during the FITUR fair, through the hotel company SERCOTEL, which has the distribution rights of the brand for South America. For our local clients we will continue being their hotel, nothing will change apart from being better and now we can offer a series of benefits from October 1st when we will make the change to CLARION BOGOTA PLAZA "Jorge Venegas, Manager of the Bogotá Plaza Hotel, affirmed
With this new partnership between Bogotá Plaza and CHOICE, the Colombian hotel chain will enter the major leagues of the world hotel industry with the highest technology of reservations and hotel marketing.