Best Western Hotels & Resorts presents Sadie Hotel and Aiden Hotel

Best Western Hotels & Resorts has been one of the first in the industry to present two boutique brands: Sadie Hotel and Aiden Hotel. Sadie Hotel will compete in the luxury segments, and Aiden Hotel will compete in the upper middle class segment. These conversion marks offer developers the opportunity to reposition existing properties to improve their performance and increase the value of their assets. These brands will offer hoteliers a design program with unprecedented flexibility. The daring personalities of Sadie Hotel and Aiden Hotel will be reflected in every hotel, from the moment travelers enter the colorful and creative halls. The same charming style will intertwine in other common areas, rooms, unique services. The attractive brands will allow hoteliers to take advantage of the local style of their market, expand their customer base and obtain a higher RevPAR.

"Sadie Hotel and Aiden Hotel are elegant, sophisticated and unique hotel brands that will reflect the style of the community they are in: providing a sense of adventure and fun to guests at each hotel," said David Kong, president and director Official Executive at Best Western Hotels & Resorts. "We are delighted to be the first in the industry to launch a couple of boutique brands: the Sadie Hotel for the luxury segments and the Aiden Hotel for the upper middle segment, both Sadie Hotel and Aiden Hotel present the opportunity for independent hoteliers or developers. with branded hotels to reposition their properties in a unique way, taking advantage of our personalized and profitable renovation and design program, a dedicated incorporation team will ensure that these repositioned hotels are quickly integrated with Best Western's powerful revenue engines promote a rapid acceleration in business A book of marketing strategies and PR for each hotel will generate visibility and viralization in social networks.

Innovative design elements
By filling a void in the exclusive hotel scene, Sadie Hotel and Aiden Hotel offer developers the opportunity to be creative and incorporate the local style into their designs, modernizing or renaming an existing hotel with a modern and aesthetic spirit. Brands creatively use space and technology, while eliminating some typical hotel requirements. In the center of each Sadie Hotel and Aiden Hotel there is a multifunctional public area with a cafeteria or bar; modern signature seats; and mobile check-in for convenient guest check-in. The properties will also have the Sadie and Aiden items on display and available for purchase, so that guests can take a piece of Sadie hotel or Aiden hotel with them.

Integration with a strong hotel brand
Each hotel will be provided with incomparable systems and support, and will be integrated with immediate access to Best Western's award-winning website, global partnerships and sales team, and a state-of-the-art revenue management system. Hotels will also have access to an income manager to maximize them and reduce operating costs, and like other Best Western brands, Sadie hotel and Aiden hotel owners will experience the strongest brand support in the industry with attractive fees. .
With the launch of Sadie hotel and Aiden hotel, today's Best Western portfolio includes 13 distinctive brands, continuing the evolution initiated by the successful brand upgrade for the value of 2,000 million dollars. The developers of Sadie Hotel and Aiden Hotel will benefit from Best Western's reputation of providing superior service for guests and will have access to the Best Western Rewards® program, which contributes approximately 50% of the gross revenues from rooms to hotels.
Each hotel Sadie hotel and Aiden hotel will become one of the most reviewed hotels within its community and hoteliers will benefit from the solid programming of global influences and public relations of Best Western, as the story Sadie hotel and Aiden hotel is told both in paid and organic channels. The personalized marketing strategy guides provided by Best Western will make public relations and social network victories easy, including Sadie hotel and Aiden hotel public relations and unique social media campaigns, full of surprises and that will take advantage of the local market style. Best Western has the second highest social engagement ranking in the industry and Sadie hotel and Aiden hotel campaigns supported by the brand will amplify the investments of the brand's media and a solid one to talk about locally.