Marriott International celebrates the anniversary of Serve360
It is the platform of social impact and sustainability of the hotel chain designed to encourage business growth
Today, businesses play an increasingly critical role in addressing the most pressing social, environmental and economic problems of our world. The size and scale of Marriott International creates a unique opportunity to serve and be a force for good. Serve360: Doing Good in Every Direction is Marriott International's social impact and sustainability platform that is designed to foster business growth as well as balance the needs of partners, customers, owners, the environment and our communities. Guided by the sustainable development goals of the United Nations, Marriott created Serve360 to guide the company's commitment and deliver positive results through 4 lines:
• Cultivating Our World - Promote the resilience and sustainable development of our communities.
• Maintain Responsible Operations - Reduce the environmental impact of the company, supply responsibly, build and operate sustainable hotels.
• Empower through Opportunity - Help people prepare for jobs and opportunities in the hospitality industry.
• Welcome Everyone and Advance Human Rights - Create a safe and welcoming world for partners and travelers alike.
Since the launch of Serve360 a year ago, Marriott hotels in the Caribbean and Latin America (CALA) have helped their communities through more than 150 different activities. From supporting the preparation of the workforce for disadvantaged youth, to cleaning the beach. Below are some recent projects that demonstrate how Marriott and its associates are working to have a positive impact on our world.