Dominican Republic presented brand of the Colonial City of Santo Domingo

In an event held at the Hodelpa Casa Real Hotel facilities, the Ministry of Tourism of the Dominican Republic (Mitur), presented "Image and Brand of the SD Colonial City" which is part of the objective of highlighting the oldest area of ​​the capital Dominican Republic and contribute to diversify the tourism offer of the Dominican Republic.

This presentation was made by Fausto Fernández Vice Minister of Tourism of the Dominican Republic and Maribel Villalona, ​​general director of the Tourism Promotion Program Colonial City, who highlighted and detailed the elements of this new Image and Brand of the Colonial City

It is a project that MITUR develops through the Colonial City Tourism Promotion Program, which not only contemplates the renovation and urban adaptation already carried out in this tourist and cultural destination, but also a broad marketing plan and promotion of this to national and international level.

Under the slogan "More than history", the Ministry of Tourism seeks to project much more than the different primacies that make our Colonial City unique and enviable, a history that only Dominicans can count on. It also seeks to highlight other attributes and offers that make, today, the Colonial City a cultural, historical and, above all, alive space.

"The Colonial City is more than history, and making it a brand of all Dominicans is in line with the Ministry of Tourism's objectives of promoting Dominican culture and tourism as an increasingly closer, affordable and inclusive industry.

Today the Colonial City has a wide and emblematic hotel offer, a varied gastronomic proposal that combines traditional establishments and new restaurants, as well as innovative cultural spaces that have opened their doors in recent years, such as museums and art galleries with unique characteristics or theaters and micro theaters, cafes, bookstores and other entertainment centers. All this offer is part of what the tourist, national and international, can explore, finding a historic Colonial City, but also full of life, "said the Vice Minister of Tourism of the Dominican Republic.

Cultural tourism represents one of the most affirmed world trends in recent years, which is changing the way tourism is developed. The Colonial City of Santo Domingo is a cultural destination par excellence that can become the ideal complement to sun and beach tourism, making the Dominican Republic a truly complete offer, including nature, leisure, history, culture, cuisine, religion and much more.

The Ministry of Tourism is currently implementing a Tourism Marketing Plan for Santo Domingo and the Colonial City, which covers, among other actions, communication, promotion, branding and marketing of this area of ​​the city as the main cultural destination of the Dominican Republic and the Caribbean.

In addition, it implements actions that encourage tourists to acquire combined packages and multi-destination experiences, in order to encourage the permanent flow of tourists from the destinations of national coasts to the Colonial City. In addition to this, the marketing plan includes the identification of new markets for tourism products from the Colonial City and Santo Domingo as a strategic cultural space.

The goal of MITUR with this campaign is to increase the previous knowledge of tourists about the Colonial City of Santo Domingo, as well as the products (and packages) that combine the stay in Santo Domingo (including the visit to the Colonial City) and the coast destinations.

"In addition to the positioning and tourism development of the Colonial City, MITUR is also creating instruments to scientifically ensure the sustainable management of this important cultural destination. Product of this strategy, the arrival of tourists between 2010 and 2017 to this space, declared by Unesco World Heritage, has increased by 64%.

Similarly, the number of businesses and services offered has grown by 96% and the average daily expenditure of the tourist who stays is above the national average, "said the general director of the Tourism Promotion Program City Colonial.