Hilton presents a new brand Signia Hilton

Hilton today announced the launch of Signia Hilton, its dynamic and new brand focused on events and meetings. The hotel portfolio aims to transform the industry for meeting professionals and sophisticated business travelers by infusing cutting-edge technology and design into every aspect of the guest experience.

The brand further reinforces Hilton's commitment to innovation that meets the changing needs of today's travelers and will offer world-class experiences to major urban destinations and resorts around the world.

"With 100 years of experience in the hospitality industry, we are more focused than ever on providing exceptional experiences to all of our guests, and that includes evolving such experiences to meet their changing needs," said Christopher J. Nassetta, president and CEO. of Hilton. "We are proud to launch Signia Hilton, which reflects our innovative spirit and raises the bar of what it means to provide a hospitality service truly inspired by the client."

With a minimum of 500 rooms and 7 square meters of flexible space per key for events and meetings, each Signia Hilton hotel will offer business and leisure travelers sublime experiences from their arrival and departure with the following elements:

Amazing Arrivals: Signia Hilton will offer a true sense of arrival with a modern architecture, a landscaped landscape and friendly team members that will invite travelers to enjoy the majesty and energy of the hotel.
Unrivaled experiences in the lobby: An attentive design related to the local culture will foster a striking and comfortable space that has the double function of lobby and social destination for guests during their stay.
Modern rooms: From the first-class design and quality finishes inspired by the unique destination of each hotel, to the innovative technology that is most relevant to guests, such as Digital Key, the rooms will serve as an oasis of comfort and comfort
A destination bar: Each hotel will present a bar that will be linked to the fascinating city or tourist destination where it is located. With its excellent location within the hotel, the bar will be the heart of the hotel and emanate a dynamic energy throughout the space.
A signature restaurant: The signature restaurants at each Signia Hilton will be based on a chef-driven concept and will be designed to offer presentations and sublime experiences to local residents and guests who wish to share with friends and business partners.
Premium Wellness Experiences: Each Signia Hilton will offer an enhanced experience, providing from infinity pools to modern spas, fitness classes and state-of-the-art gyms, all in a space designed to make guests feel as good as possible.
The experience of meeting at Signia: The spaces for meetings and events will be the emblematic jewel of each Signia Hilton. Large rooms and prefunction areas will have an intelligent design accompanied by the latest technologies to elevate the current meetings. As the modern meeting attendant looks for spaces that inspire innovative thinking, the small and medium sized meeting rooms will present a unique design and technology that will generate new ideas and optimize work and collaboration.

"Signia Hilton grew thanks to the comments of the top meeting professionals, owners, builders and guests," said David Marr, senior vice president and global head of Full Service Brands, Hilton. "After countless hours of collaboration, together we created Signia Hilton, a brand that will resonate with guests, captivate meeting professionals and set a new high standard for the meetings and events industry."

Signia Hilton will be a global brand with a carefully selected hotel portfolio in major urban and tourist centers and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

As part of Hilton, Signia Hilton guests will enjoy the benefits of Hilton Honors, the award-winning customer loyalty program for the different Hilton hotel brands.