Best Western projects 50 2021 hotels in Spanish-speaking South America by 2020

A new edition of the WorkShop that annually organizes the international brand in Bogotá was held at the Best Western Plus 93 Park Hotel, in order to establish relationships, train and deliver brand information, products and services to travel agents. and Colombian operators. The event was chaired by Victor Campana, Sales Manager for South America of Best Western Hotels & Resorts who at the time attends on behalf of the hotel brand to the Anato 2019 Tourist Showcase. (Pavilion GS -18 - 22. Stands 2426-2428) in Company of important corporate executives as well as different hotel managers from Colombia, Panama, Ecuador and Peru.

With important news for the Colombian and hotel market in the region in general, Best Western arrives at this year's Tourist Showcase:

What news or news does Best Western bring to Colombia, in the workshop and to Anato?
"Best Western® Hotels & Resorts acquired the world-renowned hotel brand WorldHotelsTM, which represents a collection of approximately 300 unique and special hotels and resorts in major destinations around the world, that acquisition was completed last week."
"The WorldHotels brand will play a key role in improving the Best Western offering portfolio to include the luxury and higher category segments."
"WorldHotels will maintain its distinctive personality and individuality while benefiting from the robust and scalable e-commerce platform of Best Western, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network and powerful search engines. income".
"This year, Best Western has 13 hotel brands in its portfolio to meet the needs of developers and guests in all markets: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residence by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offers: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. "

How is the brand in South America? What does it do and how is it projected for 2020?
"The brand continues to grow and consolidate in the region, with 31 hotels in operation and 8 to come during this 2019 in cities such as Valencia (Venezuela), Guayaquil (Ecuador), Lima, Arequipa and Tacna (Peru), Santiago and Chillián (Chile) ".
"The projection for 2021 is to have some 50 hotels throughout the Marca region, entrenched and proud of our growth."
"Our balance during 2018 was very positive, achieving 15% growth vs. 2017 in Revenue and 23% growth in Room Nights".

The same in Colombia? How is it projected to 2020? How do you see the Colombian market?
"In Colombia we have 5 hotels in Operation in the cities of Bogotá, Duitama, Puerto Gaitán and Santa Marta.We hope to have a Hotel in Girardot and another in Tunja by 2020 with other projects still in the negotiation stage. Hotels in Operation for 2021 in Colombia ".