Today opens a new edition of the WTTC

The World Travel and Tourism Council today opens a new summit in Seville with the aim of addressing the challenges and opportunities facing tourism today. Be done Until April 4 in Seville, Spain.

The invited leaders will give their perspectives on the world of communications, technology and sustainability and will talk about the challenges and opportunities for the travel and tourism sector "as a leading force for change", as explained in a press release. City Council of Seville.

In the same way, this summit will help "demonstrate the extraordinary economic and tourist potential of the Andalusian capital, offering a great opportunity for entrepreneurs to know the possibilities of investment in the city." On the other hand, it will allow tourists to "recognize the city of Seville as a tourist destination of global importance".

Barack Obama, guest of honor and keynote speaker
The list of speakers of the event is made up of leaders of the public and private sector, as well as academics and representatives of different organizations on an international scale. On this occasion, the WTTC announced that its guest of honor and keynote speaker will be the 44th President of the United States, Barack Obama, who will speak about "the important role played by the travel and tourism sector as one of the largest economic sectors in the world. world". Among the keynote speakers, there is also the Spanish Prime Minister, Pedro Sánchez, S.E. Margaret Kenyatta, First Lady of the Republic of Kenya, and former President of Mexico Felipe Calderón.

Among the panelists, leaders also stand out in the fields of biometrics, digital identity, security and travel technology, who will offer their views on the current state of these areas, the paths for general implementation throughout of the trip and the opportunities that the new technology presents for the future of the tourism industry. One of the main topics to be analyzed will be the actions that must be applied to revolutionize security and the facilitation of travel not only in airports and airlines, but also cruises, hotels, car rentals and other elements of travel.