The Central American country set up a stand at the fair held at CDMX where it promoted, among other destinations, Juan Pedro Sula, the city where most international events are held
Honduras was present at IBTM Americas to promote the main destinations in the country, especially those that offer the best structure for the MICE segment. During the show we were able to talk with Guillermo Jorellana Bahr, Sub Secretary of State in the Tourism Office. The official commented: "It is of vital importance for us to be present at the main tourism fairs, IBTM Americas really is a strategic show".
"Honduras is a very competitive destination, with a great culture, treasures of the Mayan civilization, beaches in the 2 oceans, etc. In the Caribbean region our destination is Roatan, an island with crystal clear water that receives 1.2 million cruise passengers who arrive through 19 cruise lines, Roatán is one of the cities most chosen by diving lovers, since it has the second largest coral reef in the region shared with Belize.
"We also have valleys and mountains ideal for adventure tourism where visitors can get in touch with nature and enjoy unforgettable landscapes."
"As main markets, the main ones are the USA, Central America, Canada and now we are growing in Europe thanks to an agreement with Air Europa."
"Our main destination for MICE is San Pedro Sula, a city that has 3 convention centers and great connectivity, where we have the latest technology and can accommodate a large number of visitors since there are 5500 beds available in hotels." Tegucipalpa also It has a convention center that is very well prepared. "
"Both the government and the private sector have understood that it is the number 3 industry in the country and we are very committed to continue growing, in 2018 we received more than 4 million visitors, 4.5% growth, and this year we plan to surpass that mark" .
"Many people come for the first time fruit of the fairs like IBTM Americas where we can promote our destinations that are still emerging today".