The first hotel of the Vib® brand in South America was signed, in the context of the first annual meeting of hoteliers in Latin America, which was held in Lima. This new project, which will open in Ecuador, has an investment of 10 million dollars.
CR Constructores is the investment company and, at the same time, will be in charge of the construction of the new hotel Vib®, which will have 100 rooms, will be located in the financial sector of Quito and is scheduled to open in December 2020.
Suzi Yoder, senior vice president of international operations at the chain, comments: "I am very happy to see Ecuador moving forward in the development of the brand and the enthusiasm I feel in those who promote it. Having a hotel of the category Vib® by Best Western in one of the main cities of South America, is a reflection of the confidence that exists in the investors towards this new Best Western brand ".
"I am sure that the modern and innovative concept of Vib® by Best Western in Quito will be a clear reference for the development of this brand in the rest of the countries of the region. All the staff of Best Western are eager to be able to have already in operation to this new property ", adds the directive.
The Vib® brand offers a vibrant and innovative concept, combining a modern and elegant design, where technology joins the most genuine local culture to create an affordable and modern boutique-style space that is elegant, bold and unmistakably new.
Cesar Ron, CEO of YMH Hotels, developer of Best Western Hotels & Resorts in Ecuador, commented: "Thanks to the development and innovation of the Best Western brand internationally, it has allowed us to offer a differentiated, modern product with great attributes that does not exist in the Ecuadorian market. With which we will have the first hotel Vib® by Best Western, a unique concept according to technology and modern life".