Quito promotes unique experiences and products at ABAV Expo

Together with representatives of the local tourism industry, Quito Tourism will promote experiences and unique products of our destination in the 47th edition of ABAV International Tourism Expo, which will take place between September 25 and 27 in São Paulo (Brazil). This is one of the consolidated business events in the Brazilian calendar of major events.
 
The exquisite chocolate awarded among the best in the world, the Historic Center, biodiversity and adventures of the Andean Chocó, the experiences associated with latitude 0, the spaces for scientific and academic tourism; as well as the gastronomy of Quito will be exhibited in a stand at the fair, which will allow local industry actors to hold direct meetings (business to business) with the Brazilian industry.
 
"We aim to keep Quito present within the Brazilian market, so it is essential that we generate spaces for meeting with the industry of that country, to maintain and create new links with Brazilian tourists, according to their interests and requirements," said Carla Cárdenas , manager of Quito Tourism, while explaining the importance of being in this fair: "it is organized by travel agencies that concentrate 80% of the total sales of the Brazilian market."
 
ABAV stands for the Brazilian Association of Travel Agencies and is the organization in charge of the event. It is formed by around 2200 travel agencies in Brazil and is the ideal space for the promotion and commercialization of tourist experiences, before an audience of media buyers, decision makers and media aimed at various Brazilian segments.
 
Regarding ABAV Expo Tourism, several activations will be carried out in Brazil to promote Quito, among which are: door-to-door destination training (visit to the industry) in Rio de Janeiro, presentation of Quito at the TGK World event which brings together hotels, airlines, agencies and other tourism companies in Brazil.
 
In addition, the destination will be promoted in a working breakfast at the Tavares restaurant in Sao Paulo, aimed at tour operators and media.
 
These actions are framed in the Strategic Tourism Development Plan of Quito, which considers marketing as one of its axes of action, and specialization by large audiences as one of its strategic actions.