Hilton announced today the launch of an inspiring campaign aimed at promoting tourism to the island of Puerto Rico. "Carry On Puerto Rico" is starring actress Rosario Dawson, whose family is originally from the island. The campaign captures the spirit of one of the most precious destinations in the Caribbean and expresses how visitors can immerse themselves in the natural beauty of the island, as well as in its rich and vibrant culture, from its highest level beaches to its contagious music and its varied crazy gastronomy.
The creative campaign also reminds travelers of the wide range of hotel options on the island and promotes Hilton's presence in almost every corner of it. With eight hotels and resorts ranging from the recently remodeled Caribbean Hilton and the tropical Embassy Suites by Hilton San Juan Hotel & Casino, to Hilton Ponce Golf & Casino Resort and Embassy Suites by Hilton Dorado del Mar Beach Resort, there is a Hilton hotel for each type of traveler.
"I am very excited to be part of the Carry On campaign with Hilton," said actress Rosario Dawson. “There is so much magic on this [island] and there are very few places in the world where people have that deep and innate sense of pride of belonging and this [Puerto Rico] is that place,” said Dawson, reflecting on how “Carry On ”Also captures the spirit of strength of Puerto Rico. "This is a place that people want to visit."
The content of the campaign highlights hospitality, passion and love for the lives of local residents, which is contagious for visitors, which shows that there is no better time to visit the island than now and there is no better place to stay. Than in a Hilton hotel.
"Rosario Dawson perfectly embodies the optimistic spirit of the island and it is an honor for us to represent this campaign," said Kellyn Smith Kenny, director of marketing at Hilton. “Rosario joins an impressive list of female personalities who have appeared in Hilton's latest advertising campaigns and who lend their own voice to Hilton as the heroines of travelers, sharing how consumers can expect more and get more out of their travel experiences. ”
The campaign was developed in collaboration with Matador Network and highlights a collection of creative assets in the form of video, social and digital content that will reach different audiences in a variety of channels.
“Puerto Rico is open to business, and we want to show travelers that it's easier than ever to find the perfect place to stay, since Hilton offers hotels and resorts across the island and near some of the most sought after destinations,” said Danny Hughes, executive vice president and president for the Americas at Hilton. “We have been providing exceptional experiences in Puerto Rico for 70 years. Today, our exceptional portfolio of properties on the island is better than ever and ready to receive guests with impressive renovations and the incredible hospitality of our employees. ”
From the charm of Old San Juan to the natural beauty of the El Yunque tropical forest, Puerto Rico offers something for everyone. In addition to its white-sand beaches, crystal clear blue waters and refreshing pina coladas, the island offers an impressive variety of enriching experiences, such as exploring underground caverns, walking through picturesque streets, hiking through waterfalls and more.
As part of “Carry On Puerto Rico,” Hilton also commissioned four influential local artists who painted suitcases with original designs that evoked colorful landscapes of Puerto Rico, the tropical atmosphere and the historic charm of the island. Hilton will highlight the designs and guest artists in four inspiring short films that tell the "behind the scenes" campaign "Carry On". Consumers can also get involved by posting a photo on Instagram that makes them think of Puerto Rico, be it art, food, beach or music. They will then participate in a social media raffle where four people will have the opportunity to win one of the painted suitcases along with a three-night, four-day trip to Puerto Rico.