Iberostar Group revealed news in Argentina

In the framework of the Iberostar Week that takes place in Buenos Aires - initiative carried out by the chain to continue positioning the products and services it offers and through which it grants its customers discounts on the reservation of their hotels in America -, Grupo Iberostar revealed the pillars on which it is working with the aim of establishing itself as a benchmark in responsible tourism.

These efforts are reflected in the numerous improvements that the company carried out during 2019 in nine of its hotels in America. Grupo Iberostar understands responsible tourism as a holistic and integrated reality at the heart of the business, which encompasses caring for the environment, people's well-being, healthy gastronomy and entertainment, and which begins with the construction of a hotel.

Wave of Change is one of the Group's main commitments in sustainability and with a focus on the oceans. It is a pioneering movement that develops from three pillars: elimination of single-use plastics, moving towards a circular economy, promotion of responsible consumption of fish and coastal health care. By 2030, the Group has 3 main objectives marked by 5 major commitments that focus on continuing to transform, evolve and raise awareness of the importance of continuing to focus on increasingly responsible tourism, and of the Wave of Change movement as an expression of commitment to future generations.

For its part, Honest Food is the proposal of the Iberostar Group that is committed to a gastronomic philosophy made with natural, fresh and homemade products, being responsible with our bodies, with what we eat and with the environment that surrounds us. With this proposal, the company is committed to a natural and fresh cuisine with authentic, natural and seasonal products, and with traditional and multicultural homemade recipes. This pillar was evident in the incorporation of multiple restaurants in its hotels, such as the American Bistro at Iberostar Selection Cancún, the Italian restaurant El Fogón or the Lemon & Spices restaurant, both at Iberostar Selection Paraíso Lindo-Maya.

Lastly, Star Camp is its entertainment program developed for children and young people, which educates them in values ​​while having fun and bringing them closer to nature. The newly released fun formula contains more than 140 activities divided into 12 categories and groups minors are grouped by age to work on the intelligences and values ​​adjusted to their abilities and interests. Along these lines, the Iberostar Selection Bávaro, Iberostar Selection Cancún and Iberostar Selection Playa Mita Star Camps incorporated investments for their installation or renovation in 2019.

In addition, the chain has also invested in the sports and wellness facilities of its hotels in line with its commitment to offering a differential customer experience based on offering its clients the possibility of feeding the soul with physical and relaxing activities. In this sense, in the Dominican Republic in 2019, a new gym was installed at the Iberostar Selection Bávaro, the main pool and SPA were renovated, and a new pool was incorporated at the Iberostar Costa Dorada.