How COVID-19 is changing consumer behavior

Euromonitor International published a new webinar, analyzing the impact of COVID-19 on the top 10 global consumer trends identified in its annual report earlier this year.

· Beyond human: Rapid automation of operations to implement orders and deliveries without contact.

Capture me in seconds: Need for fast, concise, real-time content to stay informed during a period of uncertainty.

· Unlimited mobility: Limit non-essential travel and use extreme caution when travel is necessary.

· Inclusive for all: Provide essential resources to help high-risk people, prioritizing the health and safety of consumers.

· Taking care of myself: Managing increased anxiety and dealing with home confinement as the new normal.

· Multifunctional homes: Changing all activities (work, education, shopping, exercise and socialization, among others) to virtual occasions at home with homes that become the new center of daily life.

· Private personalization: Willingness to share personal data for the benefit of public health and to use digital services in isolation.

· Local pride, on the way to being global: Supporting small businesses in search of locally sourced products.

· Revolutionary reuse: Returning to the use of single-use items to avoid spreading or contracting the virus.

· We want clean air everywhere: Prevention of indoor contamination during confinement measures.

"The coronavirus pandemic forced consumers to adopt new habits, reevaluate priorities and change consumption, and companies turned to meet these immediate demands," says Alison Angus, director of lifestyles at Euromonitor International. "Flexibility and adaptability are standards and will be imperative as consumer behavior changes."

More information at this link