IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, announces the opening of avid hotel Fresnillo. With six floors of new construction, avid Fresnillo has 100 rooms and is the first chain hotel to be built in this prosperous city, key to the economy of the state of Zacatecas. The hotel is owned by Operadora MBA and will be managed by Operadora Uno, under a license agreement with IHG.
Jorge Apaez, Chief Operating Officer, Mexico, Latin America and the Caribbean of IHG, commented: “I am particularly proud of the association with Operadora MBA, a visionary group of solid entrepreneurs, who believed in their state and in being pioneers of the avid brand. hotels in Mexico. With its modern and fresh design, the avid hotels brand was created to satisfy the need for high-quality accommodation that caters to business travelers in Zacatecas. This hotel, in addition to our world-class service standards, has the new IHG Cleaning Promise, designed to protect our guests and collaborators. ”
In this regard, Raúl Muñoz, Director of Operadora MBA, commented: “We are very proud of our alliance with IHG, thanks to which we inaugurated the first chain hotel in the city of Fresnillo. It is a privilege to be able to put a grain of sand not only in the history of my city, but in the economy and in the progress of its people and project Fresnillo as an emerging city. With this investment, we demonstrate our great commitment and confidence in the economic and tourist development of the State. With this business vision, we managed to build this hotel in just 10 months and with our extensive knowledge of the local market we will offer guests the best hotel experience in the region. ”
The avid Fresnillo hotel has a characteristic design from avid hotels and includes the following representative stamps of the brand:
-A modern exterior design of the hotel in which the entrance is protected by a canopy and the windows provide a feeling of open and ventilated spaces; inside, the staircase space is used as a striking architectural element in red.
-When entering the hotel, guests will find a vibrant and open public space with cozy common areas that allow them to relax, work, connect or enjoy their food. You will also find a modern gym near the lobby.
-The rooms include a mattress of the best quality and sound insulation elements were contemplated to allow an excellent night's rest; A workspace and open closet area were also considered. The guest bathroom experience is energizing, with a fresh, bright design and high-quality amenities.
-Guest rooms also offer IHG® Studio, with the possibility of projecting entertainment directly from smartphones and personal devices to 55 "televisions in each room. On the other hand, the IHG® Connect platform, characteristic of IHG hotels, Provides improved Wi-Fi technology.
-Breakfast offer is complimentary and includes a select number of high-quality options along with premium, individually brewed ground coffee.
-The IHG Cleaning Promise ensures the company's great commitment to rigorous cleaning procedures, new standards and COVID-19 protocols in all its hotels worldwide, in alliance with leading industry experts: the Cleveland Clinic medical center , Ecolab and Diversey.
Karen Gilbride, Vice President of avid hotels, IHG, commented: "We are very excited about the opening of our first hotel in Mexico and thus continuing the momentum of growth of avid hotels in the Americas. The" just what it takes "approach in cost, expectations and the basic travel components done exceptionally well; complemented by the avid promise, assures us that guests will have exactly what they expect to receive from a clean perspective, and puts us at an advantage in a post-COVID-19 world, with new expectations set by the consumer and travel regulations ”.
Investor interest is evident for the avid hotels brand due to rapid growth, since in Mexico it has two projects started in Tijuana and Guanajuato and with around 13 hotels throughout the Mexican Republic to open in the next three years. In total, there are more than 200 hotels in the pipeline for the brand in the United States and more than 11 opened in less than two years.
The new avid hotel Fresnillo hotel is located on Blvd. Paseo del Mineral 101, Col. Emiliano Zapata, a strategic area due to its proximity to the commercial and business activity of Fresnillo and just 40 minutes from the capital Zacatecana.
The avid hotels brand is part of IHG's diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet the needs of guests on any occasion, be it a weekend getaway, a business trip, a family celebration or a unique experience in the lifetime.