The Nicaraguan Institute of Tourism, Intur, presented representatives of national and international non-governmental organizations and social and community associations with work plans and perspectives on local tourism.
Likewise, the head of Tourism, Anasha Campbell addressed the subject in Study TN8. After presenting a balance with the global figures of the impact of the pandemic on tourism, explained the panorama in the country, “in the case of Nicaragua, from January to April there was a drop of -17%, in January and February we had grown a 25% ”. She added that, according to data from the World Tourism Organization, UNWTO, the world will experience in 2020 between -60 and -80% in tourist arrivals, foreign exchange generation and employment.
Campbell explained that -in this context- the Nicaraguan government and private sector will focus their efforts and strategies on domestic tourism.
“In the remainder of 2020, efforts will be directed at national tourism; Between 2021-2022 it will be regional, Central American, which is our main issuing market and in 2022 we will focus on international tourism, "she said.
The official stressed that the above does not mean that actions will not be taken for those markets, "we must keep ourselves in the minds of consumers."
To meet the objective, there are three lines of work: strengthening human talent, both for entrepreneurs and for Intur officials; the implementation of all biosafety protocols in establishments, entry points to the country and destinations; and marketing and communication actions, reinforcing the production of audiovisual content for each of our departments and regions.
"The trend is that people are going to go looking for destinations that are not massive, where there is no crowding of tourists, and there Nicaragua has the advantage because we have never been a massive tourist destination," said Campbell.